List the skills needed to be an effective PIO. Develop relationships with other organizations PIOs B. The participant will benefit from participating in entry-level incident command system training prior to taking this course. Public Information and Warning . How knowledgeable is the audience on this topic? Now that you have some tips for better writing, lets look at how to write a news release. 524 0 obj <>stream The Sonoran Desert will be among the hottest places on the globe for the next 4 months. Work to keep them out of danger as you would any member of the public. Avoid getting involved in these media disputes. Year in and year out, nearly 1,400 Arizonans get heat related illnesses so serious that they end up in an emergency department. Prepare a Go Kit filled with your tools, contact information, and other vital documents. In order to maintain the integrity of the scene and enhance the possibility for a successful investigation and subsequent prosecution, the scene must be kept clear of all nonessential personnel. The benefits of social media include the following capabilities: New social media tools are being developed and implemented all the time. It was four, five, and six teams from every news, particularly the TV stations sending out that many cameras with that many reporters from each station and it just was incredible, not to mention the newspapers, the radio stations, the smaller papers in the area plus national media. At the completion of this lesson you should be able to: Key to being an effective PIO in an emergency is the ability to: Lets start by looking at what you need to know about emergency management. Be accessible and return calls and emails promptly. These sites make it easy to establish networks of contacts. Promote government programs and activities B. Where do they go and how do they get there (e.g., do they spend time on public transportation, do they visit the library, do they go to sporting events, etc.)? Make sure the media area is far enough away and/or your workspaces are shielded from prying cameras, microphones, and eyes. The steps to organize and conduct a news conference or briefing are: Note: You may want to identify several knowledgeable people to assist and provide information at the news conference or briefing. Organizing the information in a news release so that the important information comes first is called: A. AP style B. Inverted pyramid C. JIC style D. Journalistic style, 7. C. will transfer to a planning position if no media covers an incident. For more information on AP style, go tohttp://www.apstylebook.com. Under the ICS, the PIO works for: A. Members of the media do not want to interfere with these tasks, but if they can get close enough to observe and/or photograph they will be happy. . !]U9[MZ\waQ>yICK{",|.NH&ec* 'C/M;WrQJ6bs\ 886} The Governor declared the emergency following a similar declaration by Liberty County. You can use different types of media and different avenues to get your message out, including: According to a Pew Research Center project conducted in December 2010, Americans now get most of their news information from television and the Internet, with newspaper readership declining. This lesson introduces you to some emergency management principles contained in the National Incident Management System (NIMS). C. is a failed theory and should not be used by modern public information officers. For each of these toolstelevision, newspaper, radio, news briefings, and evolving mediayou need written products. Emergency management guidance for public- and private-sector organizations C. A database of Federal-level emergency incidents D. Another name for the National Response Framework, 21. The Incident Commander B. In order to keep a consistent two-way flow of information with the media representatives at the scene, it is important to make it relatively easy to communicate with them face to face. Access to you and the newsmakers or persons in charge. Lets start by reviewing the Incident Command System (ICS) and the PIOs role in ICS. The news release should use the inverted pyramid as illustrated below. (Passive). Identify contacts and sources that are relevant to your organization. Students also learn message development and delivery, legal considerations, press conferences, the operation of a Joint Information Center, stress management, and strategic communication and planning. Describe how to develop and execute a public awareness campaign. Narrator: Red Stick Ready targets every segment of the community. Resident/Non-Resident, Trainer Program, etc. Participants will benefit from participating in entry-level incident command system training prior to taking this course. What will you change in future campaigns? The proliferation of this idea has led many people to wonder How do I prepare for a zombie apocalypse?. Mayor Holden: We need to get in advance of different things that could happen, and begin to put a television show together to talk about the things that people should be aware of and what they can do. Once your campaign is implemented, the last step is to determine its success. Select the correct definition External Affairs A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. A micro-blog is a type of blog where the message is shorter. (For example: The suspicious package was the size of a laptop computer. News releases should provide accurate, factual information that is attributed to its source. NIMS Overview Communities across the nation experience a diverse range of threats, hazards, and events. Social media have changed how quickly information about a disaster is available. The highest-ranking State official C. His/her regular boss D. The Operations Section Chief, 13. FEMA-NIMS@fema.dhs.gov NIMS Basic Guidance for Public Information Officers 2 II. Your goals should be: The following is an example of a SMART goal: The Hurricane Ready campaign will present information about local hurricane hazards and the steps to take to be prepared by securing by April 5 media placement on three television stations, two newspapers, one social network, and a micro-blog, each week in May.. EMI is introducing a limited number of IS courses that have been translated to the Spanish language. Operates with the understanding that any video, audio, or interviews acquired will be shared with the rest of the media. Additionally, it can provide those in executive-level roles with the necessary knowledge of PIO roles and responsibilities during an emergency. Weve all seen at least one movie about flesh-eating zombies taking over (my personal favorite isResident Evil), but where do zombies come from and why do they love eating brains so much? Use the media area for all media releases and conferences. D. has become ever more complex as the challenge of delivering messages has evolved. Is the conduit for information to internal and external stakeholders. In an incident, theIncident Commandermanages the entire incident and: TheCommand Staffprovides information, safety, and liaison services: TheGeneral Staffperforms functional activities: As part of the ICS structure, the PIO is part of the Command Staff and advises the Incident Commander on all public information matters relating to the management of the incident. 0 Describe evolving media tools, including social media, for communication. Email can be used to get people: In order for email to work, you need to have a good email distribution list. Please review the IS FAQ's for more information. Salary Statistics for Public Information Officers. Narrator: In addition to a preparedness television show and Mayor Mouse, Red Stick Ready also communicates preparedness information through a Web site, the use of social media, and events like Red Stick Ready Day. Describe the role of the PIO in an emergency. 1. Demonstrate that you are in the knowB. In your communication strategy, identify how you will use social media by itself and together with traditional media to prepare your community for emergencies, and to provide them with life-saving information when an incident occurs. (A media pool refers to a group of news-gathering organizations pooling their resources in the collection of news.) The role of a PIO can be executed by one person or as a team, depending on the emergency and what resources are available. This physical site is called the Joint Information Center (JIC), and is the location where: Narrator: When the State of Utah began to accept evacuees from the Gulf States as a result of the devastation from Hurricane Katrina, they implemented a Joint Information Center. Joanne H. Moreau: Working with the children, and with such an emphasis on the children, we wanted a tool that could reach them. Campaign topics can range from recruiting volunteers to fire safety. The Emergency Management Institute (EMI) Public Information Officer (PIO) training program is designed to provide PIOs with the essential knowledge, skills, and abilities to support proper decision-making by delivering the right message, to the right people, at the right time. The fire started near Harvest Junction on the railroad and the fumes from the burning hazardous materials in the cars threaten a number of nearby communities, according to local authorities. You have many resources available to ensure that the information reported about an event and your organization is true and accurate. I would urge you to be careful whenever you travel, Smith said. Determining hazard impact is a crucial component in emergency planning. Mayor Holden: Sometimes you have to get your story out very quickly. Doug Miser. The JIS is a system that ensures coordination and integration of information across jurisdictions, organizations, and agencies during an incident. AZ Department of Health Services Directors Blog. It was absolutely the very best thing we could have done. Quantify results when evaluating public information efforts. (What will motivate them?). Use examples and comparisons to help convey unfamiliar information, to paint a picture, or to help the reader relate to the information. %PDF-1.6 % B. is to wait for direction from the incident commander. C. includes reporting to the Operations Section Chief during an incident response. B. The most popular social networking sites have groups, which offer chat boards for members. Questions to answer when evaluating a public awareness campaign include the following: You can collect data about your campaign in different ways. Who is likely to be affected by the hazard or threat? You need to write to your audience. A directory of your organizations Internet presence. Develop a picture of who you want to reach with your message by asking: Now that you know what you want to communicate and to whom you will communicate, next you need to develop and implement your campaign. The most important point is is an example of a transition phrase or: A. The message should be: How will you get the message to your audience? The public information officer for an organization A. should clear all public documents with neighboring agencies before release. Media management skills including knowing what the media wants, managing amateur journalists, and using media pools and media areas. Select the correct definition Public Information A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. D. takes its origin from two sources: management consultant D. Edward Deming and Italian economist Vilfredo Pareto.. Were people prepared for previous incidents? Contact commercial vendors to identify contacts and the process for news releases. (Unit 4), Apply public information techniques to a 5% scenario. Manages resources including supplies, personnel, and equipment. In 2008, the average per-person hospital treatment cost for heat related illnesses in Arizona was about $7,500, leading to a whopping $11M in treatment costs. This course can provide a basic understanding of the PIO function for those new to the position. Write out the full term on first usage, as appropriate. The heat on the desert floor isnt just a nuisance, its expensive & lethal. NIMS describes the use of the Joint Information System (JIS) to complete the critical tasks of information sharing and coordination. Other data requires that you reach out to the target audiencefor example, to conduct focus group sessions or implement random telephone, email, or print surveys. Media pools are used to restrict access to an area due to space limitations or safety issues. In their zeal to get the story reporters may not always recognize the potential for danger to themselves. The Incident Command System is a fundamental element of emergency management. There are also professional social networking sites with sections for jobs. The AP Stylebook is used by most of the news media. What do they already know about the topic? The latest information on activities, events, and resources. Remember to treat amateur journalists the same as you would any other journalistwith courtesy and respect. Joanne H. Moreau: The media is embedded in our Emergency Operations Center. Supporting information can be described as: A. Show emotion as appropriate, but dont use big gestures. Through ancient voodoo and folk-lore traditions, shows like theWalking Deadwere born. After taking this course you may want to take other courses to help you continue your professional development. Providing good public information helps people make the right decisions at the right time and can instill public confidence in the organization, which is primarily important because: With an eye on public safety, the mayor began looking for a way to educate people about disaster preparation and response. Describe how to have a successful relationship with the news media. A Federal structure designed for large-scale, multijurisdictional incidents B. Avoid fillers (um, er, uh); dont be afraid to pause while formulating an answer. Understand the National Incident Management System, Incident Command System and their correlation with the emergency response system. The Student Self Service Portal allows you to print or download Independent Study (IS) Completion Certificates, Student IS Transcripts (for personal or employer use) and Official IS Transcripts (for educational institutions only). As exemplified in the Pew Research study, people are getting information from sources other than traditional media. @8'_= J J0 What actions and resources are being used to achieve the objectives? Communicating public information messages internally to the workforce is important because it allows the PIO to: A. Evaluate the effectiveness of your campaign. In movies, shows, and literature, zombies are often depicted as being created by an infectious virus, which is passed on via bites and contact with bodily fluids. On the couples dresser were two heat-seared imprints where Martinez had left his wallet and cell phone as he frantically scrambled to ensure his familys leap to safety. The Zombie Survival Guide identifies the cause of zombies as a virus called solanum. These people are your target audience. Their three-bedroom condo was almost immediately choked in smoke and he could hear screams from below as roaring flames billowed from the balcony outside his front door. Its community preparedness. The Mayors Office developed an outreach campaign known as Red Stick Ready. Office: (301) 447-1200 Fax: (301) 447-1201, (800) 621-FEMA / TTY (800) 462-7585 Joanne H. Moreau: So Mayor Mouse, our mayor, along with the real mayor actually goes to that event and interacts with the people that are present. What is in it for them? Different types of Web sites can be used to get information to your community: Email is another way that you can get information to members of your community and organization. Are there warnings or other critical messages to be communicated to the public? Use jargon to communicate with your target audience B. Managing public information is another fundamental element of emergency management. This lesson presents information on tools you can use in support of your role as a Public Information Officer (PIO). Proactivity occurs during A. Provide public information, emergency public information, and community education to your internal and external target audiences. Some examples include traditional media using: An important step when communicating is to continually evaluate and adjust your message by monitoring the media. In the next lesson you will learn how to communicate effectively when an incident happens. FEMA IS-29: Public Information Officer Awareness Answers. Thats right, I said z-o-m-b-i-e a-p-o-c-a-l-y-p-s-e. You may laugh now, but when it happens youll be happy you read this, and hey, maybe youll even learn a thing or two about how to prepare for arealemergency. Technology allows anyone to be a journalist. Images, sound, and information captured by the public can be used by traditional news organizations, or posted to social media sites, and broadcast globally. The training courses listed below include those delivered at the state, local, tribal, and territorial level as well as higher-level training managed by EMIs subject matter expert training teams. User: The Public Information Officer: A. Interfaces with the public and media and/or with other agencies regarding incident-related information requirements. Do not be afraid to put bad news first if that is the message. Additionally, it can provide those in executive level roles the necessary knowledge of PIO roles and responsibilities during an emergency. Within minutes pictures, videos, and messages about the destruction are available on social media sites, Web sites, and throughout the news media. I know our superb team of firefighters will do all they can, but the conditions on the railroad are particularly difficult, Smith said. Depending on where the media area is, the media representatives will need to be able to connect with their microwave towers or uplink with a satellite. C. only required when dictated by the Incident Commander. Uses correct grammar and contains no spelling or punctuation errors. Increased information needs can be handled. The PIOs primary responsibility to organizational leadership as an advisor is to: A. You can find the complete list of courses in the Spanish language course list. Below are some tips for writing in a clear, concise, and organized manner: Although active voice is preferred and is more interesting, passive voice may be appropriate when the doer is unknown or you want to focus on the receiver of the action. The rise of zombies in pop culture has given credence to the idea that a zombie apocalypse could happen. Determine who your audience is, what they need to know, and what they already know. Many Web sites include a blog as part of the site. School, 43 Margaret St. . If you intend to become a Public Information Officer use these FEMA IS 29.A answers to turn a 7 hour course into one that takes 5 minutes. Conduct research to determine which tool is best to meet your agencys needs. Also, it may be necessary to explain to them the danger, and how if they fail to heed the warnings and become injured, they may endanger others who would have to then go in to rescue them (e.g., passing into the plume of a Hazmat area, traveling over an unsafe structure that may collapse, or moving into the line of fire of an armed suspect). In this lesson youll learn more about creating public awareness campaigns. T;)D2Dt `NY"`~XH@P ` May allow access to more than one person from each media type when necessary (e.g., television reporter and a camera operator, or newspaper reporter and photographer). The Emergency Management Institute (EMI) Public Information Officer (PIO) training program is designed to provide PIOs with the essential knowledge, skills, and abilities to support proper decision-making by delivering the right message, to the right people, at the right time. That you will get them information and be back to brief themand then do so. Blogs are a good tool to use to communicate with your audience. The Public Information Officer Awareness Course (IS0029) is designed to familiarize participants with the concepts underlying the PIO role. For some incidents, implementing a media area may be an important way to manage the situation. Watching the background. Youll be quite surprised at how the elected official mouse makes all the difference with the children. Narrator: While responding to disasters, Mayor Holden and his staff began to realize that many of the issues they faced repeatedly could be eliminated if the public was better prepared. Create clear and easily understood messages. Now lets take a look at how one mayor, Mayor Kip Holden, ensures his community, the city of Baton Rouge, Louisiana, in East Baton Rouge Parish, is prepared. At the completion of this lesson you should be able to: Public awareness campaigns are ongoing public education programs that PIOs use to inform, educate, and increase organizational visibility. It is important to build relationships with your media contacts. Tammy Kikuchi: Having the Joint Information Center for this event was critical. If you determine the need for a media area: At the scene of an incident, the news medias most basic needs are access to information and images. (Unit 2), Describe the types of written products used in public information activities. As with ICS, the JIS is as simple or complex as the needs of the situation. Social networking sites are online communities that connect people. D. is only useful on television infomercials. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled, or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 15. They tell the public about services and programs that can affect their lives, like information about staying healthy, fire safety, and changes in community college tuition. Describe how to effectively communicate orally and through written products. The Governor repeated his request that everyone use caution and heed warning messages on TV and radio, or in their newspapers. This lesson presents information on how to use your tools and relationships to communicate information to the community when something happens. Uses information from other members of the local unit to develop accurate, accessible, and complete information on an With the advent of social media, another type of news release you may want to use is the Social Media Release (SMR). How to Remember Better: A Study Tip for Your Next Major Exam, (13 Tips From Repeaters) How to Pass the LET the First Time, [5 Proven Tactics & Bonus] How to pass the Neuro-Psychiatric Exam, 5 Research-Based Techniques to Pass Your Next Major Exam, 2023 Civil Service Exam (CSE) Reviewer: A Resource Page, [Free PDF] 2023 LET Reviewer: The Ultimate Resource Page, [52 Test Answers] FEMA IS-251A: IPAWS for Alerting Administrators, [26 Test Answers] FEMA IS-284A: Using the Substantial Damage Estimator 3.0 Tool, [32 Test Answers] FEMA IS-1120: Letters of Map Revision (LOMRs), [23 Test Answers] FEMA IS-101C: Preparing for Federal Disaster Operations: FEMA.
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