Examples of ethos can be shown in your speech or writing by sounding fair and demonstrating your expertise or pedigree: As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results.. I recall not knowing who Chance was and still ended up thinking of the theme everytime I passed Kit-Kats. Scan this QR code to download the app now. Have a Kit-Kat.' is one of the most famous and longstanding advertising slogans in the business, known and quoted by millions globally. New KITKAT POPS Hazelnut Pouch 160 g 160 g Buy Online Buy in Store New (While the campaign won't be . And, it didnt hurt that one of his top songs referenced the word candy. This advert includes a male and female preteen, the male being covered in Skittles. This is the perfect style of comedy to use in an advert; short and sweet with no effort from the viewer to understand. Real-Time Ad Measurement Across Linear and CTV. For every KIT KAT from our chocolate factory in Toronto we purchase 100% sustainable cocoa certified by UTZ as part of Nestl Cocoa Plan. Keeping this in consideration, Why is the Kit Kat commercial ethos? Fuck you Kit Kat for allowing this cringey shit. As the slogan gets its own chance to recharge, the fan who submits the winning line will get an 85-hour break, in the form of a luxury hotel stay for two people. Submissions should come only from actors, their parent/legal guardian or casting agency. Unlike the Kit-Kat commercial the Skittles advert is able to use the same style of humor without alienating viewers with the use of celebrities. If you recall, up to now, there have been various musical versions of the jingle released, but none with full lyrics of the sort that were recorded when the jingle first debuted three decades ago. A University of Cincinnati study called it an ear worm, or something very difficult to get out of your head once you hear it. Take for instance the more recent Skittles Pox advert. It's so topical, it hurts. England and Wales company registration number 2008885. We guarantee ours would be inhaled within 30 seconds. Actor: Playing for Real. He often references candy in his lyrics. Update (10/4): Chance the Rapper 's Kit Kat commercial, the one you've always wanted since Monday afternoon, is here. Story Behind the Music: The Iconic Kit Kat Jingle. casting that appear in the videos of the different advertising campaigns of or other brands, However, we invite you to know if Georgia is Creative Bloq's Editor. In fact the commercial is so effective that Chance gets called out for the endorsement of the brand on an episode of MTVs Wild N Out. Back then, it wasnt known as the KitKat but Rowntrees Chocolate Crisp. Advertising Agency: Wunderman Thompson, Australia. Dynamic, says Norton. KIT KAT DUOS Mint and Dark Chocolate Candy Bar, 1.5 oz. Earlier this year he was featured on The Tonight Show with Jimmy Fallon in advance of his album rollout and he remains unsigned in a sea of other rappers who chase contracts. If you don't the product how does this commercial sell it to new customers? Cloudflare Ray ID: 7c06a291af51a22c The credibility that he would be able to bring to a product would be enormous; likely resulting in monetary gain for the company. Lays is the name of a brand for a number of potato chip varieties, as well as the name of the company that founded the chip brand in the U.S. in 1932. Sales will be up in no time. Even though hes not known for his taste in vehicles, his stature validates the product. But, surprise, surprise, the Academy changed their rules this past summer and now the rapper is eligible for a win. In the past 30 days, KitKat has had 8,897 airings and earned an airing rank of #65 with a spend ranking of #135 as compared to all other advertisers. KitKat is giving its iconic slogan, " Have a break, have a KitKat ," a 10-day rest as part of a campaign honoring the brand's 85th anniversary. Vines and memes are short throwaway jokes with little to no thought or depth. Marketing Stack Integrations and Multi-Touch Attribution. The Chance the Wrapper Kit-Kat commercial is one that not only employs this worn out advertisement trope, but is also able to effectively communicate what the brand sells with the use of celebrity fame, color, meta humor, and a catchy jingle. . In the case of KK if you know the product you don't need a stupid commercial to sell it to you. Take a second to enjoy the thought. She states, Brands pose as friends on social media, especially to millennials, and if the line between real and artificial isnt obliterated, it certainly seems to matter less than it once did. While the color is more subliminal it plays a major role in focusing your attention to the Kit-Kats and Chance. Optimize TV Ad Spend With Q1 2023 Insights. Who does the Kat commercial? Don't miss out. Although Fry was the first to start pressing chocolate into bar molds in 1847, the Chocolate Cream was the first mass-produced and widely available candy bar. The mother is a visual representation of the average adult who wouldnt recognize the famous rapper. It begins with a mother in her late 20s with her preteen son shopping in a grocery store. - advertsiment spot 2020. Click to reveal Keeping this in consideration, Why is the Kit Kat commercial ethos? It opens with a freshly formed couple holding hands around a wrapped Kit Kat, transitions to a group of newly made friends sharing some snacks at the spring start of the Japanese school year sharing some snacks, and then shows us the desk of an aspiring manga creator, whose munchie stash includes a KitKat where someone has written "Go for it! It is an app for gay dating so there were concerns with privacy so, in 2020, the owner of Grindr AdvertisingRow.com - Home of online Advertising Inspiration & Ideas, AdvertisingRow.com | Home of Advertising Professionals, Advertising news, Infographics, Job offers. Creature Commandos Voice Cast. Created by Wunderman Thompson, the campaign also includes a social media competition to help people mark the occasion. Plus, he helps them modernize, officials say. The first animated series set in James Gunn's new upcoming DCU brings on Frank Grillo, David Harbour, Indira Varma, Alan Tudyk . The slogan was changed from its long-running Obey Your Thirst to just Obey in the United States and was outright replaced with Freedom From Thirst in many countries. About Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy & Safety How YouTube works Test new features Press Copyright Contact us Creators . The subliminal messaging is already coming into play with the mother carrying a shopping basket full of (you guessed it) Kit-Kats. Once verified, the information you provide will be displayed on our site. The music enhances the enjoyment and appeal of the commercial by making the advert memorable and positive. As stated earlier, the humor is a reflection of the demographic. While some critics are critical of the commercials use of star power, reception has been mostly positive. Humor is an aspect of both the Skittles commercial and the Kit-Kat commercial. 41.77.119.186 This not only makes for a better commercial, but it also reaches the older demographic. Plus, Chancesversion was an easy sell internally, according to the company spokesperson. I don't understand how commercials like this are supposed to sell product. Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. Leith has a great example for summarizing what the three look like. Brief History of Kitkat 2. The colors surrounding the Kit-Kats are dull and generic. This Integrated medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. Cannon was not only aware of the ad, but used it as a roast against him. This is the first time ever that the candy brand, whose jingle is celebrating 30 years this year, has contractedwitha celebrity to enhance the brand in this way. : Large One Topping Pizza $10.99' commercial, Cricket Wireless 'Stay With Cricket: Stone P.' commercial, Hyundai Ioniq 6 'Today's Date' commercial, Nuts.com 'Mother's Day: Special Gift' commercial, U.S. Bank the troublesome waiter commercial, U.S. Bank problems with the waiter commercial. Day has been married to actress Mary Elizabeth Ellis since March 4, 2006. Advertising Campaign analysis of KitKat in India 4. A Kit Kat has four pieces so you can break one off and share it with a friend. The incorporation of Chance the Rapper makes the target demographic of millennials easier to influence. Privacy Policy. More segments are planned, all of which were filmed in Chicago. No, they are not. And a new (unofficial) ad has been created, which plays on that sentiment by bringing it into the current world of work. By using iSpot.tv, you accept our. Amid these trends, a particular style of expression has spread among young people. And a new (unofficial) ad has been created, which plays on that sentiment by bringing it into the current world of work. The campaign was created by the Los Angeles office of advertising agency TBWAChiatDay. I can see why everyone's bashing the new Google Fi Wireless logo, ErgoChair Plus office chair: Apple employee approved (apparently), We're sorry but you don't meet the criteria for this survey, Every issue is packed with art and design inspiration. While the advert is an excellent demonstration of how to influence the younger generation, it also fails at reaching adults in their mid 30s and upwards. and our When you purchase through links on our site, we may earn an affiliate commission. 1. dinkeydonuts 2 yr. ago. Its been a busy year for Chano, a South Siderapper who just won the BET Hip Hop Award for Best New Hip Hop Artist and dropped his latest mixtape Coloring Book and who recently bought back some 2,000 concert tickets from scalpers in an effort to ensure that his fans could afford to attend his Magnificent Coloring Day held in U.S. Cellular Field, also on the South Side. KIT KAT Dark Chocolate Candy Bar, 1.5 oz. They even threw in a cheap looking candy sign in the background to make the Kit-Kats pop. Skip to content. In 2006, a new Sprite logo, consisting of two yellow and green halves forming an S lemon/lime design, made its debut on Sprite bottles and cans. My dad was unaffected by the commercial as he felt the commercial was aimed towards younger audiences, and my mother was under the impression that Chance was a famous baseball player. KIT KAT Milk Chocolate Candy Bar, 1.5 oz. More importantly however is the expression of the preteen. 4) and Snickers (No. This professional campaign titled 'Give the planet a break' was published in Australia in November, 2020. As reported by BET, the rule change is a big win for artists who dont release physical copies of CDs. March 31, 2020. The humor used is weird, meta, and self aware; this is solidified by the 4th wall break from the Kit-Kat. The action you just performed triggered the security solution. While Delicious and Refreshing was part of the plan DArcys first big change was to add an arrow to all the advertising and packaging while adding the slogan, Whenever You See an Arrow, Think of Coca-Cola.. Who is the blonde girl in the new Verizon commercial? Use of the name Kit Kat or Kit Cat for a type of food goes back to the 18th century, when mutton pies known as a Kit Kat were served at meetings of the political Kit-Cat Club in London owned by pastry chef Christopher Cat. There are several actions that could trigger this block including submitting a certain word or phrase, a SQL command or malformed data. "Give me a Break, Give me a Break, Break me off a piece of that Kit Kat Bar!". Or maybe we could spend the whole hour mainlining Kit-Kats back to back. Want to explore more ingenious adverts? The chocolate wafer company first appeared in Japan through parent company Nestl in 1973. THIS & the Caesars Sportsbook commercials are neck and neck for my most hated of the decade. Limited-edition KitKat chocolate bars point to "Red Cycle" bins that can be found in Australian stores. Gotta give Paul credit, he did try to sell it. Receive our free weekly newsletter to learn about the best creative work from all around the globe. New comments cannot be posted and votes cannot be cast. The understanding of the core demographic Norton and his marketing team have shown is impressive. Its an issue he alluded to in a Kanye West song, as reported by Billboard. By rejecting non-essential cookies, Reddit may still use certain cookies to ensure the proper functionality of our platform. Real-Time Video Ad Creative Assessment. Hershey's Gold TV Spot, 'Strike Gold' Song by Bruno Mars, Hershey's Miniatures TV Spot, 'We Pass 'Em' Song by Al Bairre, KitKat Big Kat TV Spot, 'Favorite Part' Song by Matthew Sanchez, Bob Bradley, Steve Dymond, KitKat Birthday Cake TV Spot, 'A Numbers Game', KitKat Duos Mint + Dark Chocolate TV Spot, 'Ever Wonder? This awareness translates in the commercial with the use of Chance as the voice of this generation, the mother as the average adult, and the preteen as the audience. For more information, please see our It's so topical, it hurts. Lighthearted. You have entered an incorrect email address! (I hear you gotta sell it to snatch the Grammy / Lets make it so free and the bars so hard / That there aint one gosh darn part you cant tweet.) But that could change before next years awards; a rep for the Grammys tellsBillboardthat the nomination process goes under an annual review each year, with results to be announced in June. Coloring Bookwas unique in that it became the first streaming-only album to chart in the Billboard 200. The commercial is able to narrow your focus by giving you little of interest to observe not only with the use of bland colors, but also with the red wrapper associated with Kit-Kat. Even though the commercials that sang it are from years ago it will still pop in there. Please include what you were doing when this page came up and the Cloudflare Ray ID found at the bottom of this page. This Kit Kat ad with Missy Elliott's catchy "Work It" seems to fit that description. that the nomination process goes under an annual review each year, with results to be announced in June. Luckily the color branding that Kit-Kats use is bright red; according to Valerie Bolden-Barrettan ,who wrote an article on color in advertisements, Color psychology associates red with warmth, comfort, love and romance, which accounts for its successful use in food and travel advertisements showing families or couples having fun. (Par. It was created for the brand: Kit Kat, by ad agency: Wunderman Thompson. While the average person may think the inclusion of the mother and child has no real subliminal meaning, I disagree. During the rap battle Nick Cannon fires at Chance with Man you should keep that, you aint got no bars, I guess thats why they gave you a Kit-Kat. The wide known reception has proved the effectiveness of the commercial and its ability to be recognizable. Even then, it will somehow manage to run itself somewhere or other. The evidence of manipulation is shown in the Forbes article Chance the Rapper Gives Voice to New Kit-Kat Jingle. 3) Even if you arent aware of Chance the Rapper his catchy take of the theme will be stuck in your head all the time. The use of these actors lets the audience relate to the commercial by showing they too could be as famous as Chance. The 24 year old is highly influential among millennials; his involvement in his community and work in the hip-hop industry has gained him over 6.9 million Twitter and Instagram followers, its no wonder advertisers would jump at the chance (pun intended) to partner up with him. I wish I was at @BET #HipHopAwards to accept my first award ever. The ad is advanced by the use of specific colors to draw attention to Chance and music that manipulates the audience into thinking about the theme whenever they walk by Kit-Kats; creating an ad that feels clich but also revolutionary at the same time. Although the Skittles advertisement is able to reach a broader audience , I think the Kit Kat advertisement is able to hone in on its specific audience and effectively communicate the product at the same time. It shows a sense of awareness for popular culture as well as the ability to recognize what millennials expect from adverts. Samsung, The Next Is Now. Hes willing to do things that are al little quirky and fun. Have questions about this ad or our catalog? Does whoever makes KK get any return on this commercial? Hes a multi talented artist so he was really great towork with., Added Norton: We like that hesthe largest and most successful unsigned artist in history.. Most advertisements usually run approximately 30 seconds and since your 10 year old nephew has the attention span of a goldfish, advertisements need to be short and effective. The sly grin and head shake at the end, the extra oomph put into the delivery on the word "wakin", and finally the cherry on top with the ol move at the end. It's official: Chance the Rapper is the voice and face behind Kit Kat's latest commercial. It is prevalent in most commercials as it appeals to an audiences pathos making them more susceptible to purchasing your product. He really has an ability to create a movement so we identifiedhim as on the cusp of becomingmainstream and reallybreaking through.. Since then, Kit Kat has created over 350 varieties and embedded itself in Japanese culture. A jubilant skydiver celebrates landing on a KitKat, only to have the piece on which he landed broken off. KitKat V is certified vegan, and made from 100% sustainable cocoa sourced through the Nestl Cocoa Plan in conjunction with the Rainforest Alliance. The commercial uses a 30 year old theme for Kit-Kats, but utilizes Chances musical talents in order to update it for its new audience. Archived post. Competition for KitKat includes M&M's, Hershey's, Reese's, Snickers, Twix and the other brands in the Food & Beverage: Candy & Gum industry. This disconnect is the commercials weakest aspect as there are plenty of other advertisements that speak to a much broader audience. Ethos- this Kit-Kat commercial is convincing the viewer to trust in the brand in order to get them to buy their chocolate. Many fans of Chance and Kit-Kats were pleased with the commercial. Competition for KitKat includes M&M's, Hershey's, Reese's, Snickers, Twix and the other brands in the Food & Beverage: Candy & Gum industry. Chancelor Johnathan Bennett widely known by his stage name Chance the Rapper has recently been thrust into fame with the release of his 3rd hip-hop mixtape Coloring Book (2016) winning him a Grammy for the Best Rap Album. The milk in the original KitKat is replaced with a rice-based alternative, which gives the perfect texture and flavor. Funny funny ha ha. However, due to a ten-year legal battle with Mars, Kit Kat changed its slogan to "Make the Most of your break" but later changed to the . The best drawing tablets: The best graphics tablets in M04 2023, Virgin's ingenious campaign shows the limitations of AI art, Little Mermaid character designs have fans up in arms, These are the most exciting iPhone 15 Pro design renders yet, Even rats are amazed by this baffling optical illusion, Horrific Weetabix baked beans tweet prompts hilarious brand pile-on, McDonald's reveals surprise new look (but can it take Burger Kings crown? Who married Charlie Day too? Cadbury is launching a global brand campaign for its Dairy Milk brand, replacing its Free the Joy slogan with Taste like this feels although marketing director Matthew Williams says its marketing will still focus on providing moments of joy. All rights reserved. Some naysayers have cynically criticised the concept for being an ad that's situated outside during a pandemic, when apparently no-one will see it. KIT KAT DUOS Mocha and Chocolate Candy Bar, 1.5 oz. 3. Exposure to a new audience. When all of these are combined together it not only increases sales, but creates a more balanced commercial. The ad has made Chance and Kit-Kats almost inseparable. Bath (I hear you gotta sell it to snatch the Grammy / Lets make it so free and the bars so hard / That there aint one gosh darn part you cant tweet.) But that could change before next years awards; a rep for the Grammys tells. Many people would say: If it aint broke, dont fix it. So why did Kit Kat update their sound? Toggle navigation Since 1958, the slogan for worldwide has been "Have a break.. have a Kit Kat". Over 22 Billion KIT KAT fingers are consumed globally every year! Unexpected. You can connect with KitKat on Facebook, Twitter and YouTube. We enjoy weird, off-kilter comedy and an article by Elizabeth Bruenig (a Washington Post author) explores why millennials enjoy this style of comedy. The target demographic is represented by the mother and child whenever the Chance the Wrapper Kit Kat bar is speaking to Chance. That's an iconic tune, and if you grew up in the last 30 years, you know it and even get stuck in your head. The Cadbury 5star ad shows a young man saving an elderly woman by not helping her, in sync with the products tagline Eat 5star, Do nothing. BA1 1UA. The self awareness that the ad presents comes from the use of humor, color, and sound. It's my understanding that the voice actor is Paul Stanley from KISS. They met in 2001 and were dating in 2004 when they co-starred as incestuous siblings on Reno 911!. Itsofficial: Chance the Rapper is the voice andface behind Kit Kats latest commercial. Often times they create commercials aimed towards younger audiences by soliciting celebrities such as musicians, athletes, and movie stars. In December last year, Nestl, the Swiss chocolate company based on the scenic shores of Lake Geneva, launched an online advertising campaign in Japan for a "whisky barrel aged" KitKat. Georgia has the responsibility of the day-to-day running of the site, managing the team and the the diverse content streams CB is known for. That said,the biggest winner here might be the rapper himself because the fact thatsuch a huge brand tappedLil Chano from 79th street speaks volumes about the rappers marketability and star power. I have a feeling that fuddy-duddy types won't be a fan of this one. Robert Howie is known for Playing for Real (1988), First Sight (1987) and Pie in the Sky (1994). VIDEO Kit Kat Skydiving TV commercial 2020 A jubilant skydiver celebrates landing on a KitKat, only to have the piece on which he landed broken off. Designed as part of a Twitter challenge, the ad shows a daily schedule, totally consumed by Zoom meetings, with a Kit-Kat duo blocking out two slots in the middle, at 3pm. The origin of the KitKat dates back to 1935 when the four-finger wafer crisp chocolate bar was launched in London. Future Publishing Limited Quay House, The Ambury, Betcha cant eat just one! Everyones Invited or Its hard to Imagine. Were in the processof tryingto modernize the Kit Kat brand, not just in terms of what were communicating but how were communicating, says Ian Norton, director of marketing for Kit Kat, which is distributed in the U.S. by The Hershey Company. In the past 30 days, KitKat has had 8,897 airings and earned an airing rank of #65 with a spend ranking of #135 as compared to all other advertisers. Who is the birthday girl in the Skyrizi commercial? Words can't describe how much I despise the whooping, screeching idiot in this commercial. Before posting or commenting, please check the rules in the sidebar. Color is also a major part of the commercials manipulation. 1 images of the Kit-Kat cast of characters. Such aggressive branding drives across a consistent message that becomes ingrained in the consumers mind. The fuddy-duddy types indeed are not fans of this one, to put it very mildly. The introduction and growth of the tagline 'Have a Break, Have a KitKat' 3. He starts off sounding like he's geting ready to take the biggest shit, then continues with all the awful overdone Yeahhhh, Ohhhh. Menu In this article the Director of Marketing for the Kit-Kat brand, Ian Norton states, Were in the process of trying to modernize the Kit Kat brand, not just in terms of what were communicating but how were communicating. Ok, if you really want to enjoy this chocolate moment, then grab Kit Kat. Save my name, email, and website in this browser for the next time I comment. By using iSpot.tv, you accept our, KitKat Big Kat TV Spot, 'Favorite Part' Song by Matthew Sanchez, Bob Bradley, Steve Dymond, KitKat Birthday Cake TV Spot, 'A Numbers Game', KitKat Duos Mint + Dark Chocolate TV Spot, 'Ever Wonder? Creative Bloq is part of Future plc, an international media group and leading digital publisher. Chances version also marks the first time in 20 years that the entire song is sung. He is the positive voice for the generation. Beside above How many Kit Kat commercials are there? Comedy is transforming into something weird, and almost abstract at times. My acceptance speech woulda been Glory to God, Stay Black. It's even attracted the attention of Zoom and Kit-Kat themselves. Yes please. Rather than trying to restore meaning and sense where theyve gone missing, the style aims to play with the moods and emotions of an illegible world. (par.4) Millennials appeal to this type of comedy because they recognize the world is bizarre and this is translated into recent advertisements. The Chocolate Cream bar created by Joseph Fry in 1866 is the oldest candy bar in the world. While the use of Chance and the weird 4th wall breaking comedy may be alienating to an older generation, it is able to persuade younger people into purchasing the product. Robert Howie. Her facial expressions convey the idea that she is confused because she isnt inon the joke. Kit Kat prominently features its tagline on the packaging of each individually wrapped chocolate, and in all its online and print advertisements too. It was submitted over 2 years ago. Hes a multi talented artist so he was really great to work with. Cookie Notice In fact, it's so clever, many are praising Kit-Kat itself for the genius, before realising it actually has nothing to do with the brand, officially. You know that commercial or product placement that's twice as loud as all the others and is blindingly bright or otherwise just obnoxious? Image provided by Kit Kat. Also interesting to note is that Chance typically gives his music away for free, a move that has in the past rendered him unable to be nominated for a Grammy. It is prevalent in most commercials as it appeals to an audience's pathos making them more susceptible to purchasing your product. The female preteen takes a Skittle off his face and eats it, later asking if its contagious, and he replies with I dont think so as we see her face breaking out with Skittles. He is the positive voice for the generation. The marketing team at Hersheys Chocolate saw the potential sales resulting in the use of Chances rising popularity and decided to shoot their Kit-Kat commercials with him in order to better connect with younger audiences. https://www.ispot.tv/ad/nkbi/kitkat-skydiving. From giant KIT KAT bars to minis and every size in between, shop for all KIT KAT products right here. @chancetherapper + @Kit_Kat_Break = Chance the WRAPPER! They found that he represented the exact demographic they wanted: young, hip, fun. Photos of the Kit-Kat (Commercial) voice actors. We were looking for an influencer who was the voice of his generation, but we wanted to stay leveraged and connected to our core Kit Kat fan. Advertising Learnings Let's look at each one of them in detail now Watch the YouTube Video That means that both free releases and streaming-only releases Coloring Bookis likely to be both are not under consideration, something Chance noted in his verse on Kanye Wests Ultralight Beam in February. This site uses cookies to provide you with a great user experience. Want to make your own? Infographic : Using Cognitive Functions To Unlock the ENFP Personality Types Unique Gifts , Advertising Campaign : Landrover Defender ad, Healthcare Advertising : Healthcare Advertising : Mount Sinai Hospital: Another Day, Another Breakthroug. you know the casting, write us to include it in the video information, Just as the previous question does not handle that information, we reiterate again the invitation for you to share if you know the answer of the domain expansion telegram; laurens high school staff; lawn mower batteries at tractor supply Advertiser. This is ethos in commercials at work. Breaking any of the sub's rules may result in a post/comment removal and possibly a temporary or permanent ban, depending on the severity of the offense or in the event of repeat offenses. He doesnt take himself too seriously. Update: Confirmed. '. Scan this QR code to download the app now. Product: Kit Kat Duos (Mint + Dark Chocolate) Brand: Kit KatCompany: The Hershey CompanyAll rights reserved to the Agency, the Brand/Company and the producer. The rollout is attuned to Halloween, which is Kit Kats largest season. Transition to Independence. Description Limited-edition KitKat chocolate bars point to "Red Cycle" bins that can be found in Australian stores. 5). The release ofColoring Bookcomes in the same week that Chancepromoted a petitionimploring the Recording Academy to change the eligibility rules for Grammy nominations, which currently require releases to be available for sale at retail outlets during its eligibility window.
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