K-pop is music that is stuffed but never bloated; music that is fun and meant to elicit joy when listened to and seen (K-pop is designed to be enjoyed visually as much, if not more, than it is meant to be heard). Since 2010, Twitters K-pop community also grew exponentially with over 300 K-pop topics via artists names that users could follow on the micro-blogging platform. K-pop fans themselves have dominated headlines in and outside of the pop culture arena for their recent political successes: using their digital native understanding to overwhelm white supremacist hashtags, crashing President Trump's Tulsa rally attendance numbers and police apps meant to solicit information about Black Lives Matter protesters, pressuring their Idols to take a stance and contributing millions in donations. While Korea is the epicenter of K-pop, the genre has long been understood to be one of Koreas most successful exports. Already have Rappler+? Hypebot is read daily by more than 30,000 music industry professionals including executives and senior staff of music related tech firms, internet based music sites, every major label group and most indies as well as many managers, artists and members of the live music community: Contact us for the latesst stats, ad rates and sponosorship opportunites. 2021 K-POP #KpopTwitter #Kpop pic.twitter.com/8DieC80isx. . 1. In K-pop, it isn't uncommon for girl group and boy band members to pursue solo work outside of their collective duties it allows them space to explore other creative avenues without breaking the band up, and doubles as a fan service for those listeners who prefer one member to the others (in K-pop, that member is your "bias"). The money is mostly obtained from parents or working part-time jobs. Hallyu also expanded its presence in Europe, Africa and the Middle East. Mexico Citys large multicultural population of 22 million has led it to become Spotifys largest streaming market, resulting in the adopted moniker the streaming mecca of the world. As such, it also plays a significant role as a Trigger City. This is unsurprising given its large multi-cultural population. We also offer combined rates with MusicThinkTank. According to a press statement from the social media channel, the Philippines was recognized as the fifth country that tweeted the most about K-pop related content last year. These might sound like the actions of a highly-coordinated political or philanthropic campaign. 11 comments. When zeroing in on the Top 10 Asian cities for K-Pop we see similar trends, with Seoul comprising the majority of both Instagram Followers and YouTube Views, although having launched Spotify in early 2021, it currently comprises only a trickle of listeners. The last half-decade of Western pop music has been dominated by whisper-singing: a deliberately dry, almost ASMR-like performance style popularized by the likes of major label "indie pop" artists Julia Michaels, Selena Gomez, Lana Del Rey and Billie Eilish. Business opportunities soon followed. Korean pop's near-total global ubiquity may be intimidating for the uninitiated, but getting into the music shouldn't be. Between the years 2016 and 2017, the figures jumped up dramatically, from 542 ads to 1038 as well. Coming off an exciting 2019 which saw BTS' RM feature on Lil Nas X's "Old Town Road," K-pop took the momentum of the yeehaw agenda into 2020. As for students, it is dominated by age ranging from 15 to 20 years old. BTS. Hope it can give you helpful insights or interesting facts about K-pop. Tamur Yusifzai is Chartmetrics Product Manager, and he loves the space where tech and music collide. Few predicted the global appeal of K-Pop and its rise in the West, and it will be equally difficult to determine if K-Pop can deepen its roots as a musical style. The results from r/kpop 's 2020 census. In the past 12 months, amid the novel coronavirus pandemic, there were 6.1 billion tweets related to K-pop found in nearly 20 markets or countries across the world. Rain, "Rainism" (2008)(This song is not currently available on streaming in the United States.). and in terms of decision-making, there is more opinion," Historillo said . As in the usual data-analysis pipeline, the first thing we have to do before conducting any analysis is to clean the data. In Twitters list of countries tweeting most about K-pop, the Philippines came in second, following Indonesia. Given this, South Koreas largest trade partners serve as a good proxy for the success of K-Pop, with China (26 percent of total exports), the United States (15 percent)Vietnam (10 percent), Hong Kong (6 percent), Japan (4 percent), and Taiwan (3 percent) proving to be some of the genres biggest consumers. However, at present, it may be less than 500 considering many bands have already disbanded or are on indefinite hiatus. So what did Chinese NCTzens do for TaeYong for his birthday? K-pop fans claim they played a part in tricking President Donald Trumps reelection campaign into overestimating the expected crowd size at the Presidents Saturday rally in Tulsa, his first in months. We also see smaller US cities such as Denver and Fort Collins make the cut, indicating that the K-Pop phenomena has not been relegated to the coasts. . The basics: K-pop is not a genre, nor do K-pop fans behave like a monolith. FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. It is no doubt that this industry plays a crucial role in increasing the economic growth of South Korea. The group managed to multiple Daesangs (Highest accolade in Music in Korea) until BTS' Blood Swear and Tears won in 2016. Its platform, LYSN, first launched in 2018 as an "interest-based fan community.". Credit: Unsplash. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice| Do Not Sell/Share My Personal Information| Ad Choices Larger Than Life: A History of Boy Bands from NKOTB to BTS. fstoppers.com/composite/why-do-kpop-music-videos-look-so-good-compared-american-music-videos-492870#:~:text=The%20basic%20answer%20is%20that,lighting%2C%20depth%2C%20and%20composition.&text=It%20can%20be%20of%20shapes%2C%20lines%2C%20or%20colors. On the other hand, theres no significant difference between those who listen to K-pop for 24 hours (44.16%) and those who listen to K-pop for 5 hours or more (41.67%). There are 240 respondents in this survey with 140 of them come from the US. Her signature single is as striking as the lead musical number in a beloved Disney classic, and just as orchestral. Which is why there are a few ads we've seen this year in 2020, that are some of the biggest ones ever. On Friday he ordered remaining ones back to the office. The 12-member EXO offer a darker take on the electro-pop boy band formula on its single "Monster.". Sign in to listen to groundbreaking journalism. In addition, K-Pops openness to incorporating local culture has transformed it from a Korean art form to a truly globalized cultural powerhouse, one that has managed to attract both foreign direct investment and soft power for the homeland. The chorus, however, screams early One Direction. 3. The K-pop industry has experienced significant growth both nationally and internationally during the last several years although it has been building for two decades. K-pop idols usually do not date, and contracts may include dating bans. fans see it as fantasy, and there's also more of a culture of male friends touching each other, in part because of how heteronormative . Last weekend, they gained new levels of attention for their role in Donald Trumps poorly attended rally in Tulsa. Rappler.com. The smaller-than-expected crowd forced the campaign to cancel the Presidents planned appearance at a second, outdoor site that was intended to handle stadium overflow. You'll actually be quite surprised to know that fans spend quite a hefty sum of money in order to put up some of these ads. is a 5 member global Kpop girl group under DR Music (also known as DR Entertainment ). K-pop fans - the latest in a long line of pop music fans being vilified and discredited - have regularly been scorned across Internet spaces as an irritant, dropping fancams seemingly without. The group debuted on October 16, 2020 with their . 17% Bisexual. Show publisher information EXOs latest hit Obsession, meanwhile, topped the list of the most mentioned K-pop songs on the platform. From requesting tickets . The K-Pop wave has been well documented in the United States. In the period between January and September of 2019, there has been a total of 1576 ads put up. In the Philippines, multi-awarded group BTS was the most mentioned artist this year. In, Korean Foundation for International Cultural Exchange. The faux ticket-buying campaign is only the most recent example of K-pop fans deploying their online power for activism. The love that Chinese fans have for TaeYong is just too big to be described by words. Hallyu's global fandom has grown exponentially in only three years. If that skys the limit momentum carries into social justice, it means that these instances may just be the tip of the iceberg. Also BTS biggest age demographic being 40-49, i wonder if this just korean fans i think it would make more sense to me, cause I don't think many 40+ western women access youtube and social media so far that would be exposed to bts and kpop. Snap CEO Evan Spiegel wiped out over $10 million in student loans for an entire graduating class. And not many K-Pop idols can say that they've received such a wonderful gift. Spanish tracks and collaborated with local artists. Boy band 2PM's "My House," is seductive, romantic R&B that will charm even the most staunch genre purist. Super Junior's "Mr. 13 min read. We have seen this kind of fundraising power before raising money for causes as disparate as the Australian bushfire recovery to buying trees and rice for charities across the world. If you're wondering what it is, it was a drone show that lit up the sky, celebrating Lisa and the group's four year anniversary. r/kpopthoughts should be releasing their 2020 census soon. It was very romantic and also impressive at the same time. As we will explore in depth throughout this post, much of the global success of K-Pop stems from how it appeals to a broad array of listeners via catchy music, wholesome themes, attractive idols, and exciting dance routines, thus allowing it to easily translate across cultures. Its been a pleasure to watch and participate in the growth of K-Pop over the past 10 years. The enigmatic business continues to inspire the rest of the global music industry with its legendary fandoms and theres always more to discover. K-Pop fans who had watched "I-LAND" will know about this group! South Korea's KORAIL usually doesn't accept any ad offers for the KTX unless it has something to do promoting a particular city or tourism. Unlike whats trending on the internet that shows Blackpink who always races with BTS to beat the record as the fastest video to reach millions of views, it turns out that MONSTA X and EXO are the second most favorite K-pop group and then followed by Blackpink. The techniques translate well to online activism and organizing, Hong Seok-kyeong, a communications professor at Seoul National University, told the Voice of America. 2021 K-POP #KpopTwitter #Kpop@ENHYPEN_members @TXT_members @treasuremembers @aespa_official @ITZYofficial @IVE_twt @CRAVITY_twt @WEi__Member @official_ONEUS @CIX_twt pic.twitter.com/r6aeuRd7fP. Here, Im using Python as the programming language. Just five months. In fandoms, there is always a breadth of views Harry Potters fandom comes to mind, especially in light of Rowlings recent transphobic comments. Similarly, despite being a huge market for K-Pop, China is not represented at all due to the stringency of its censorship laws. This is to be expected given the size, diversity, and cosmopolitanism of these two cities. This one is for fans of big pop anthems and old school hip-hop whistle. Korea overtaken by Taiwan in per capita GDP due to export slump, Korea-based cyclist releases first book, 'Unhinged in Ethiopia', Baemin riders to stage strike on Children's Day. Two southeast Asian countries were the biggest sources of tweets about K-pop. Boy band BTS is the most popular group on the planet, bringing in billions to South Korea each year between No. In the wake of the donations, a group of fans called One in an ARMY said that the link between BTS fans and the Black Lives Matter movement is unsurprising given the diversity of BTSs ARMY and its strong desire to help others. The group of fans says it organizes monthly, grass-roots fundraising campaigns for nonprofits worldwide under the philosophy that many people giving small amounts can create a substantial impact when we work together.. All rights reserved. Back in July, TaeYong celebrated his 25th birthday. The sound is hushed and pacifying, a response to the chaos of the world, the millennial's music equivalent to minimalistic interior design why belt when you could soothe? Organising and navigating digital spaces are old hat for K-pop audiences nowadays. Contrarily for males, the money that they spend is around $50 to $100. We condemn violence. Let's get one thing straight: India is a lucrative market for K-pop and K-drama. Would love your thoughts, please comment. For instance, many K-Pop artists have released Spanish tracks and collaborated with local artists. You can check them out below. Concluding that as a genre K-pop has a positive impact on fans, and how the online space has created a safe fan environment for K-pop fans to communicate freely and express themselves. While geographic proximity has the strongest correlation with the fandom of K-Pop, over the last 10 years, the genre has managed to overcome this boundary and has established a burgeoning audience in both North and South America. Between 2014 and 2020, K-Pop's global share of listening on Spotify rose to more than 1800 percent, and the official K-Pop playlist now has more than 2.4 million followers. K-pop fans claim they played a part in tricking. Hallyu, or the wave of Korean pop culture across the globe, has seen its number of fans worldwide exceed 100 million for the first time, the Korea Foundation said Thursday. Seo Taiji and Boys, "Nan Arayo (I Know)" (1992). Although K-Pop acts started testing the waters around the turn of the century, it wasnt until the 2010s that the genre truly took off in the US thanks to breakthrough artists such as PSY and Wondergirls. Twitter celebrates the 10 years of the K-pop community through the hashtag #KpopTwitter where it became the largest global conversations on the micro-blogging platform.. An "idol system" for auditioning and creating pop talent, not unlike the mechanization of Berry Gordy's Motown in the 1960s and '70s, and financial support for the arts by the South Korean government is responsible for K-pop's dominion, but the music's current popularity in the United States is a relatively new phenomenon: born online, retweeted, streamed and shared ceaselessly. Jakarta, Bangkok, and Quezon city posted performance in lock with one another, while Taipei proved to be the weakest performer. Learning to experience K-pop means first ridding yourself of common misconceptions. . BoA is formative in the K-pop story she sang in English long before having a few key phrases in the chorus became a norm, and on "Only One," she tackled R&B breakup balladry with total expertise. K-pop is overwhelming. So for a bit of a short history briefing about K-Pop ads and the fandom culture evolution over the years, there were actually only a small number of ads back in 2014. First thing first, well see the demography of the surveys respondents. (That is, K-pop idol music in the West, "K-pop" is frequently used synonymously with Korean idol music, pop with a high-production value and produced in a deliberate studio system, as it is in this piece.). Fans from the United States topped the leaderboard of unique voices or users and followed by Japan, South Korea, Indonesia and the Philippines. All we can say is thank you. Currently, you are using a shared account. However, K-Pop also has left a significant imprint on Southeast Asia, with this region covering at least a third of consumption across those three platforms. Fans of BTS and other popular K-pop bands have helped push . To use individual functions (e.g., mark statistics as favourites, set The two broke up in 2020 due to busy. High-Five of Teenagers consider them formative to the trend of naming your group with an initialism for easy comprehension in the global marketplace) is largely credited as the first idol group in K-pop history, meaning that its members were brought together by a company in this case, Lee Soo-man, founder of SM Entertainment. Over the past month or so, its been widely reported to much acclaim that K-pop fans are mobilising in social media spaces to help fight injustice. [Online]. to incorporate the statistic into your presentation at any time. Our introduction includes tracks by H.O.T., Girls Generation, BTS and more. With the growing curiosity and hunger to learn more, many new kpop fans want to know how many kpop bands or groups are there. Additionally, the image and subject matter of K-Pop seems to have struck a chord with Latin audiences. "Through Global Hallyu 2020, we can see that the dissemination of Korean culture continued even during these tough times. TREASURE Members Profile and Facts TREASURE (), previously known as TREASURE 13) is made of the members from the survival show YG Treasure Box. So for those K-pop fans who are politically inclined, even if theyre unable to attend protests physically, they are able to use the tools theyve honed for fandom projects to create good. For instance, LG has had business partnerships in Panama since 1962, when it became an export hub for televisions. The ideal entry-level account for individual users. These two particular incidents resulted in a raft of articles written about the activism of K-pop fans, especially in English-language media. Considered to be one of the best idol dancers, you just cannot help but adore her and look up to her so much at the same time. Available: https://www.statista.com/statistics/956017/south-korea-kpop-popularity-in-indonesia/, Popularity of South Korean pop music (K-pop) in Indonesia in 2019, Immediate access to statistics, forecasts & reports, K-pop and the big 4 entertainment agencies in South Korea, Reasons for K-pop popularity worldwide 2022, Leading digital singles in South Korea 2022, Most successful K-pop companies in South Korea 2022, by market cap, HYBE sales revenue South Korea 2021, by category, Most popular videos on HYBE LABELS YouTube channel 2023, JYP Entertainment sales revenue worldwide 2014-2021, JYP Entertainment sales revenue worldwide 2021, by sector, JYP Entertainment sales revenue worldwide 2021, by region, Most popular videos on JYP Entertainment YouTube channel 2023, SM Entertainment sales revenue worldwide 2014-2021, SM Entertainment sales revenue 2021, by sector, SM Entertainment sales revenue 2021, by region, Most popular videos on SM Entertainment YouTube channel 2023, YG Entertainment sales revenue worldwide 2014-2021, YG Entertainment sales revenue worldwide 2021, by sector, YG Entertainment sales revenue worldwide 2021, by region, Most popular videos on YG Entertainment YouTube channel 2023, Most viewed videos on BLACKPINK's YouTube channel 2023, Monthly spending on K-pop worldwide 2018-2022, Monthly spending on K-pop worldwide 2022, by country, Monthly time spent on K-pop worldwide 2022, by country, Popular online music services for K-pop worldwide 2022, Reasons for K-pop popularity in the UK 2017, Reasons for K-pop popularity in Thailand 2017, Reasons for K-pop popularity in Russia 2017, Reasons for K-pop popularity in the UAE 2017, Leading songs on the download chart South Korea 2017, Leading songs on the streaming chart South Korea 2017, JYP Entertainment profit before tax worldwide 2014-2021, HYBE operating profit worldwide 2016-2021, HYBE sales revenue worldwide 2021, by region, Find your information in our database containing over 20,000 reports. Bangkok and Jakarta are consistently in the Top 3 cities, comprising between 16 and 50 percent of the total consumption and/or engagement across all three platforms. Music Fans Rank The 2023 Coachella Lineup. In a viral post on June 11, she called on users to go to Trumps campaign website, register for two free rally tickets using a phone number, and then not show up on Saturday. With India consistently ranking in streaming counts for various K-pop songs on Spotify and YouTube, and making regular appearances on Twitter's annual rundown charts as one of the top 10 countries driving conversations around K-pop globally, one thing is . When looking at the top cities represented in the North American region we see that U.S. metropolis such as Los Angeles and New York consistently make the list. Can late-mover Korean firms outrun Chinese rivals in LFP battery market? Koreans began immigrating to the region as early as 1905, and by the middle of the century, several waves of immigrants had settled in Mexico, Brazil, and Argentina. How Many Spotify Streams Are Necessary To Live Above The Poverty Line? February 25, 2020. Specifically, Indonesia and Thailand are consistently the largest regional importers of the genre, with other countries such as the Malaysia, Singapore, and Vietnam making up a meaningful portion of consumption. Looking at the Top 200 K-Pop acts across the globe, we see several trends arise. This trend is consistent across all three platforms that we looked at, with consumption and engagement hovering in the single digits. They also continue to expand upon K-pop's constant musical experimentation. Why is it important to subscribe? Digging into historical performance in some of these key cities, we see that (unsurprisingly) Seoul remains a consistently strong consumer of K-Pop across Instagram, Spotify, and YouTube when looking at the last five months. Business Solutions including all features. You've already seen quite a few over the years in subway stations, in the middle of a bustling city, and etc. Of these, the Philippines ranked 5th among the markets with unique voices about K-pop and placed 4th with the most tweet volume. Yet K-Pop has made great strides in bridging the cultural divide. KStars (a K-pop store in Manchester, UK) is both a high-street hit and an internet sensation with 39,000 TikTok followers tuning in for tours from the staff. GeorgeBarrowe 2 yr. ago. Statista. "Popularity of South Korean Pop Music (K-pop) in Indonesia in 2019. Mexico is also a large consumer of K-Pop, landing in the Top 2 cities in terms of Spotify Monthly Listeners and YouTube viewership, although it appears further down the list (No.
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