"Our franchisees are the heart of our brand, so we wanted to make sure we were doing everything we could to help them stay afloat through the crisis. See where were looking to grow to meet the incredible demand. New York State Disclaimer: This advertisement is not an offering. The impact of the more formalized committees we have set up, and the close connection I have with TFC has gotten the system more comfortable with my style and thinking, and I believe, since trust is earned, I still have a long way to go, but am off to a good start. Successfully taking the reins on an existing franchise company can be a daunting task, but in the case of Charles Watson, he continues, as their franchise website claims, to create waves for a brand that started on the beach. Without our franchisees, committees, and council, I simply could not do this job. It is the food. Outside of smoothies, whats the top-selling non-smoothie product? Chief Development Officer since 2016, after serving as VP of Franchise Development since 2010. As CEO, Watsons goal is to achieve $1 billion in sales and more than 1,500 cafes by 2023. The role employees play in setting the customer experience in the restaurant. Charles Watson has been the CEO since . Its a fantastic organization that weve enjoyed immensely being part of. F-9894), New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington and Wisconsin. jdoe@tropicalsmoothie.com), which is being used by 23.3% of Tropical Smoothie Cafe work email addresses. For the fiscal year 2021, these End-Cap and In-Line Tropical Smoothie Cafe Restaurants typically ranged in size from 1,200 to 1,900 square feet. Occhiogrosso: What challenges, if any, did you face in getting "buy-in" from the existing franchise community once you became CEO? Occhiogrosso: Please give our readers the "Elevator Pitch" for Tropical Smoothie Cafe? By Jonathan Maze on Apr. Von Kutzleben most recently served as vice president of brand strategy, advertising and menu at Arbys. Every day is a day to celebrate at Tropical Smoothie Cafe, with all the success were having. The initial investment ranges from $246,500 to $580,500. Thats why food and smoothie innovation is so important, its to keep things fresh and to make sure that our guests are getting exciting things to be able to see and try. The offering is by prospectus only. Weve been in partnership with them for over 10 years now. Thats a smoothie that has pineapple, strawberries, and white chocolate and coconut. A veteran hospitality professional . Your results may differ. 5 Questions with Tropical Smoothie CEO Charles Watson. Mark serves on the board of the Institute of Certified Franchise Executives. Michael brings 20 years of foundational IT skills and core functions of digital knowledge critical to shaping our journey to reach guests via innovative technologies. When our franchisees are successful, the brand is successful. NET WORTH * LIQUID CAPITAL/CASH AVAILABLE FOR INVESTMENT * *All fields required. TikTok user Fuhlex left her followers stunned after revealing the cost of the bagThe social media user, from LA, said she was 'too embarrassed to put it back'But people likened it to a 'potato sack' and begged her to return it to the store At the start of his career, Michaels ambitious spirit led him to develop a point of sale system, Hot Sauce. There is no assurance that you will do as well. Occhiogrosso:What was your plan for the first 90 days? It was important to me that we have franchisees themselves share their feedback and align on system initiatives and goals. Provide product innovation and innovation in general. And by the way, thats one way Tropical Smoothie Cafe has grown so big so fast the food. The offering is by prospectus only. It posted its ninth consecutive year of positive same-store sales, with 2020 same-stores up 7.5%. Previously with Papa Johns International as the Vice President, Global Digital Technology, Michael is a seasoned technology executive with vast engineering and operations expertise, leadership, and a deep understanding of digital technology and guest experiences. I and/or my business partner(s) have the following financials, Tropical Smoothie Cafe, LLC Previously, Cheryl held a 17-year tenure with Popeyes, during which she served as Vice President of Franchise Development, Vice President of Development Strategic Planning, and Director of Investor Relations and Finance. Michael brings 20 years of foundational IT skills and core functions of digital knowledge critical to shaping our journey to reach guests via innovative technologies. Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise system's sustainable growth, the success of its franchisees, and the execution of the brand's Inspire Better mission. I am overjoyed to have the opportunity to lead such an incredible brand that has truly become a part of my DNA over many years, said Watson. Prior to that, she spent 22 years at BBDO Worldwide, where she was executive vice president and senior director for the global advertising powerhouse, leading campaign strategy and execution for many large national brands. Prior to joining Tropical Smoothie Cafe, Pete served as the Deputy General Counsel and Chief Compliance/Risk Officer at Popeyes for over 10 years and has extensive experience handling corporate transactions, both in-house and in private practice. So just one shy of 100. Richard Key serves as the Chief Operations Officer, responsible for overseeing the operations team and its support and training of the Tropical Smoothie Cafe franchise community. Tropical Smoothie Cafe is rounding out yet another year of impressive growth. So more knowledge about our great food offerings is something that I would change a little bit. The impact of technology on the restaurant business and how Tropical Smoothie Cafe is adapting to a changing landscape in hospitality. Over the next five years, our goals are to reach 1,500 cafes open across the U.S., with over 18% profitability for our franchisees on average volumes in excess of $1M, all with very high operational satisfaction for our guests. which of the following is not characteristic of groupthink SPEED While the pandemic destroyed thousands of restaurants last year, Atlanta-based Tropical Smoothie Cafe had one of its best years to date. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. Tropical Smoothie Caf currently has over 800 locations nationwide. Tropical Smoothie Cafe. 2~10() . And I dont think enough people know that you can go off script to substitute or to take out, etc. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. Michael Lapid joined Tropical Smoothie Cafe in October of 2019 to the role of Chief Information and Digital Officer. How do you see the company moving forward? Other common Tropical Smoothie Cafe email . It is for information purposes only. Prior to that, she spent 22 years at BBDO Worldwide, where she was executive vice president and senior director for the global advertising powerhouse, leading campaign strategy and execution for many large national brands. So since I like it, and since we love Camp Sunshine, we may see that this fall. Well, I think the one thing is that smoothies are anytime, theyre not just a breakfast day part. Tropical Smoothie Cafe has relationships with third-party sources which offer financing to cover the following: startup . Start to Finish: What Inspires Execs | September 14, 2022 | QSR Staff. Watson: "Like I said, I was very fortunate to have had already developed relationships with our franchise community prior to becoming CEO. So another boldly flavored product, thats been a number one seller for gosh, probably five, six years at this point. Prior to that, she spent 22 years at BBDO Worldwide, where she was executive vice president and senior director for the global advertising powerhouse, leading campaign strategy and execution for many large national brands. So thats what we call Inspiring Better. Richard Key serves as the Chief Operations Officer, responsible for overseeing the operations team and its support and training of the Tropical Smoothie Cafe franchise community. And those are the most important things that I do.. Well, Tropical Smoothie Cafe, we've got 850 locations in 44 states. No Place Like Home: Home Service Franchises Enjoy Continued Growth During Times Of Financial Difficulty, Little Caesars Pizza Franchise Set To Relaunch In The UK, The Importance Of Having A Franchise Exit Strategy. The success of our brand is about the talent and drive of our talented executives and Support Center team. This information appears in Item 19 of our Franchise Disclosure Document. How is taking the reins of an existing company different than being part of a startup or a founder? Charles Watson is Chief Executive Officer at Tropical Smoothie Cafe Corp. See Charles Watson's compensation, career history, education, & memberships. Atlanta, GA ( RestaurantNews.com ) Tropical Smoothie Cafe, a leading national fast-casual cafe franchise known for both its better-for-you smoothies and food with a tropical twist, continues its . Mr. Watson was appointed the CEO position of Tropical Smoothie Cafe in December 2018. A minimum net worth of $350,000, which includes $125,000 in liquid assets; Investment and Fee Structure: Start-up fees: A new Cafe investment is between $198,500 and $543,500. Tropical Smoothie Cafe Store Managers make an average of $39,252 per year. Paul Marsden oversees development and execution of financial strategies to support the companys business plans. He's no stranger to franchise development, nor is Charles Watson an outsider, having served four years as the company's Chief Development Officer in addition to his prior role as VP of Franchise Development. *$1,009,803 System Wide Average Net Revenues. While we had always involved franchisees, I felt it needed to be formalized and more visible to our franchise system. An offering can only be made by prospectus filed first with the Department of Law of the State of New York. Passion and brand vision continue to guide the way. "We were in a good place! We strive to continue to harness these relationships in this way and feel that this approach will continue to fuel our success. Show all. Its doing more than just being in business to sell food and smoothies. The reality is the Left Coast, the West coast, Oregon, California, and Washington. We consider ourselves to be an approachable, healthier option for the average American, and our customer loyalty system-wide continues to climb. In a franchise system, without broad franchisee buy-in, you cannot move as efficiently and effectively as is required in today's business environment.". In conclusion, I believe the growth of Tropical Smoothie Cafe over the last two years demonstrates Mr. Watson's steady leadership and a clear understanding of building on the momentum that has made the brand a leader in its category. An offering can only be made by prospectus filed first with the Department of Law of the State of New York. It's almost all you need to know about the results of Mr. Watsons work and commitment to the franchisees. Complete the form or call 770-821-1928, and a Tropical Smoothie Cafe franchise development leader will reach out to you with more information. Prior to being named CEO in 2018, Charles served as the chief development officer for Tropical Smoothie Cafe. In her role as Chief Development Officer, Cheryl drives the brands franchise development sales, real estate and design and construction. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. TropicalSmoothie.com. And so I dont know. Michael Lapid joined Tropical Smoothie Cafe in October of 2019 to the role of Chief Information and Digital Officer. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles aggressive goal to hit 1,500 locations by the end of 2024. The offering is by prospectus only. And at Tropical Smoothie Cafe, we really focus on the fresh ingredients. Our consumers really like our food. Early in his career, Mark served the franchise industry as a supplier, delivering innovative technology-enabled marketing strategies to help emerging franchise concepts rapidly scale and grow revenue through local-level marketing and sales. It hopes to keep all its new customers. In July 2018, I was named interim CEO, and then permanent in December 2018.". Weve done different promotions and summertime promotions to raise dollars for Camp Sunshine and have one more coming up this fall for them. In 2018, when I was named CEO, we had more than 720 locations open nationwide. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. And they want what they want when they want it, and thats usually right now. Charles also serves on the boards of the International Franchise Association (IFA) and the Certified Franchise Executive (CFE) program. Watson: "I think when taking over any brand where you worked alongside your predecessor, there's a certain level of pressure to continue carrying the torch, but also to make necessary changes to the brand to evolve with the changing economy and consumer trends. He has been the Chief Development Officer since 2015 and directly responsible for selling more than 800 franchises during his tenure. At the start of his career, Michaels ambitious spirit led him to develop a point of sale system, Hot Sauce. Luckily in my first two years as CEO, we continued to expand the footprint of the brand, and increase brand awareness, drive profitability for our franchisees and drive our comp sales. I started working at a young age and because of my early drive, have been involved in a variety of industries and performed many different jobs. A presentation for a board is focused on very different things than a franchisee roadshow. He was previously. Atlanta, GA 30338 Such filing does not constitute approval by the Department of Law. Our relationships are founded on trust and respect for the unique talents of our teams, franchisees, and vendors alike. While our projected 2020 growth might take a step back due to the coronavirus, I believe our approach to navigating through this will help us emerge quickly once it passes.". Richard Key serves as the Chief Operations Officer, responsible for overseeing the operations team and its support and training of the Tropical Smoothie Cafe franchise community. A veteran franchise professional, Charles has worked for several hospitality-related companies including Intercontinental Hotels Group and US Franchise Systems. I think the biggest shift will take place for those restaurants that can't be open right now. Complete the form or call. And theyve been able to do that, which is increased our average unit volume many, many times over the years. CEO Charles Watson, . If your Franchised Business includes a drive-thru, the additional expense (including the cost of leasehold improvements, restaurant fixtures and equipment, and other costs) would be approximately $35,000 to $45,000. Watson: Our franchisees are the heart of our brand, so we wanted to make sure we were doing everything we could to help them stay afloat through the crisis. I and/or my business partner(s) have the following financials, Tropical Smoothie Cafe, LLC The Tropical Franchisee Council (TFC) was established in 2018 and has been invaluable for our growth. wills o' nats last of the summer wine. Tell us a bit about Camp Sunshine, about the partnership there, what you want people to know about it, and ways people can help support it. Charles is a graduate of The Hotel School at Cornell University and holds a Master of Business Administration from The Terry College of Business at The University of Georgia. If its not run-of-the-mill bland food, we want to bring a little bit of a culinary experience to quick casual, and still provide convenience, and value, and all those kinds of things. With extensive experience in the food service industry, Paul comes to Tropical Smoothie Cafe from Popeyes, where he served as the Chief Accounting Officer and spent nearly two decades working in the brands financial and accounting departments. Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise systems sustainable growth, the success of its franchisees, and the execution of the brands Inspire Better mission. . And theyre in their communities. And then number two, I would say a franchisee base that is second to none. F-9894), New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington and Wisconsin. Because of our amazing guests, our franchisees, and the communities they serve, including those on the front lines of this pandemic, we will get through this. 770-580-2333, NRN Editors Discuss Digital Engagement with CMO Deborah von Kutzleben, In Her Own Words: Tropical Smoothie Cafe franchisees gain Cheryl Fletchers support, Tropical Smoothie Cafe Opens First Double Drive-Thru Location. Are there misconceptions about smoothies you want cleared up? 770-580-2333, NRN Editors Discuss Digital Engagement with CMO Deborah von Kutzleben, Tropical Smoothie Cafe Achieves New Milestones in 2022, These Will Be The 10 Fastest-Growing Restaurant Chains In 2023. Is there a smoothie that you personally are thrilled is on the menu, but just dont enjoy yourself? When Charles Watson became the new Tropical Smoothie Cafe CEO in 2019, the company claimed that it could be looking at $1 billion in sales in the next five years. Tropical Smoothie Cafe CEO Charles Watson admits that his brand isn't always at the leading edge when it comes to technology innovation. Were proud to report that as of today, weve donated more than 200,000 smoothies to these hometown heroes, and were not done yet! Find contact details for 700 million professionals. In that role, he was responsible for all aspects of franchise development, real estate, design and construction and franchise administration and helped grow the system from 265 open units to 725 open units. The first thing is to be a business partner. Tropical Smoothie is a Georgia-based company that owns and operates a chain of restaurants serving smoothies, sandwiches, wraps, salads and soups. The range is based on estimated costs for End-Cap or In-Line Tropical Smoothie Cafe Restaurants, which include those located in or at strip style retail shopping centers but does not include drive-thrus. A presentation for a board is focused on very different things than a franchisee roadshow. Prior to Tropical Smoothie Cafe, Mark served as Chief Marketing Officer with Floor Coverings International where he was responsible for driving the brands digital transformation and leadership position in service-based franchising. I think the biggest shift will take place for those restaurants that can't be open right now. Complete the form or call 770-821-1928, and a Tropical Smoothie Cafe franchise development leader will reach out to you with more information. In 2018, when I was named CEO, we had more than 720 locations open nationwide. Areas we wanted to attack immediately with our rapid growth were direct franchisee support as well as technology support and menu innovation. final four 2022 euroleague tickets. Were working on it. By year-end 2018 we opened 110 cafes and signed 191 new franchise agreements. Based on our fiscal year ending 12/26/2021 and includes 768 Restaurants that were open for at least 12 months as of 12/26/2021. We find that real fruits, veggies, and juices just taste better.". Weve implemented various franchisee support initiatives, including decreased royalties by 50%, ongoing support with PPP loans and real estate deferrals and abatements, rolling out curbside delivery systemwide, deployed hyper-local marketing strategies to drive business within a 12-mile radius of cafes, among many others. And is there a smoothie that you wish to see added to the menu in the future? In my case, because I already had nearly a decade with Tropical Smoothie Cafe on the franchise development side, I had the unique advantage of personal relationships with our franchise community.
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