You said? One of the reasons Johnson and Johnson's Tylenol brand pain reliever is such a powerful brand is because the company pulled the product off of grocery store shelves when there was a threat of possible product tampering. c. Search qualities Word of mouth c. Physical representation By using the book, Frodo's patients could benefit from his practice even if he wasn't with them personally. A)The person behind the business is never as important as the product or service. It later sells the shares D. many consumers still perceive private labels as being inferior to manufacturer's brands. True b. E) channel. ) that make up their brand positioning. d. The product is a one-of-a-kind. b. As an entry-level digital marketer, which of the following data analytics tasks might you be . Which of the following statements about pricing in the not-for-profit sector is FALSE? E) None of these statements about branding is TRUE. E) persuasion based on believability, The typical approach to positioning is to inform consumers of a brand's category membership before stating its ________, B) Points-of-difference Often, this self-analysis is the hardest part. e. Intangibility, A ____________ is an intangible activity or benefit that an organization provides to consumers in exchange for money or something else of value? E) Price-quality positioning, ) BMW positioned itself as the only automobile that offered both luxury and performance. Customers are willing to pay a premium price for the product B) points-of-conflict Multiple Choice O It is a collection of coordinated advertisements that share a single theme. C) The highest level of brand equity involves establishing product benefits. Which of the following statements about branding is TRUE A Customers are willing. during recessions as they do during times of prosperity. Which of the following statements about branding is true? E) Points-of-divergence, The three criteria that determine whether a brand association can truly function as a point-of-difference are ________. C) insensitivity D) points-of-conflict b. c. Commercial interface Creating a brand identity will require the following: 1. d. Branding is less important now than . C) point-of-conflict A) Use Zipex for quick and thorough cleaning. C) brand architecture C) What brand is familiar often varies from one country to another. Period. e. Box, The concept of ___________ recognizes that before an organization can effectively take care of customers' needs, it must focus on its employee's needs? C. Packaging does not influence the consumer buying decision. C) category points-of-difference b. E) Brand extensions, ) A ________ is a translation of the brand mantra that attempts to creatively engage consumers and others external to the company. ________ allows the brand to create a point-of-parity (POP) on taste and a point-of-difference (POD) on health with respect to quick-serve restaurants such as McDonald's and Burger King and, at the same time, a POP on health and a POD on taste with respect to health food restaurants and cafs. A) help firms to analyze who their competitors are. e. Implied. Which of the following statements is true of the individualism approach of ethical decision making? a. cutting marketing costs b. improving customer service c. improving brand image d. all of these are benefits of social media marketing; In the context of on-demand marketing, which of the following statements is true of a sales-oriented firm? d. Equipment-based offering. a. c. These are all dimensions of service quality. Assuming Adamss assertion is correct (that a business expansion is already under way), evaluate the timeliness of his recommendation to purchase Universal Auto, a cyclical stock, based on the business-cycle approach to investment timing. What did the company try to build when they conveyed the fact that the beer contained one third less calories and hence it is less filling? B) communicating deliverability variables A. developing a new image. D) focusing on reliability Brand name, marketing communications, packaging, and price are examples of_____ that enable consumers to form associations that give meaning to the brand. \textbf{Year} & \textbf{Ravine Corporation} & \textbf{Valley Industries} & \textbf{Ravine} & \textbf{Valley}\\ Creating a brand uses the psychological principal of classical conditioning. A rsum, sometimes spelled resume (or alternatively resum ), [a] [1] also called a curriculum vitae (CV), is a document created and used by a person to present their background, skills, and accomplishments. Identify the fixations in different stages of psychosexual development that can result in problems later in life. Consumers with strong behavioral loyalty have the strongest connection with the brand. e. Publicity, Intel corporation created the Intel Inside campaign to make consumers aware that an important component of any computer is the quality of the microprocessor (computer chip) that makes the machine work. E) practicality, Which of the following traits of a brand's ability to become a lovemark keeps the five senses of sight, hearing, smell, touch, and taste on constant alert for new textures, intriguing scents and tastes, music, and other such stimuli? Service Zone D) product differentiation C) Brand logos She went online and searched for several coffee services. Select one: Discuss the business-cycle approach to investment timing. Suppose that you wish to test to determine whether one method of teaching statistics is better than another. E) Chloe: All you need for a beautiful you. B) product concept development and screening. E) cast. ) Because for every customer who complains there are probably ten who had a similar problem and didn't say anything about it to you. D. Brand recognition, also known as aided recall, refers to the ability of consumers to identify a brand. b. d. Generic branding This is an example of ________. B) comparing to exemplars B) unique, complex, and inspirational c. Intangibility \text{20X8} & 220,000 & 10,000 & 90,000 & 40,000 \\ The Dolly Parton Solution Exceeding the customer's expectations. Select one: This is an example of ________. C) Points-of-inflection b. Credence qualities B) comparing to exemplars 4. Karel can choose from standard coffee for $24 a case or premium coffee for $36 a case. Select one: Many organizations view the process of creating and maintaining a strong brand as a liability. Starbucks is more than coffee. A) relying on the product descriptor All of these conditions are favorable for a retailer to launch a store brand. e. Licensing, Raul purchased a microwave oven. E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. Substitution (statement 2 into statement 3) or transitive property 5. What does the company assure by stating that the beer tastes good? A company doesn't normally want its customers to identify with its brand. a. e. Inseparability. e. Intangibles, Which of the following is NOT one of the components customers use to evaluate service quality according to your text? Government positioning takes precedence over NGO (non-government organization) positioning. ________ are defined as companies that satisfy the same customer need. D) Points-of-presence C) image c. Ruffini corpuscles a. E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. Builds customer trust by becoming a true partner in their business. b. Pacinian corpuscles Substitution (statement 1 into statement 4) 6. p q 6. A) Procedural maps D. Packaging can be an important part of a brand's identity. B) Market research D) points-of-parity If two lines are cut by a transversal so that corresponding angles are congruent, then the lines are parallel.4. C) language b. a. 1) It carefully identifies market . Consumers with high behavioral loyalty are unlikely to switch. B) brand awareness C) The highest level of brand equity involves establishing product benefits. These brands offer experiences and we buy them with that experience in mind. A) points-of-difference Give all appropriate journal entries for 20X8 that Ravine would make if it (a) carries the investment at fair value or (b) uses the equity method. D) communicating deliverability variables A) positioning. It is relatively inexpensive to create a national brand when the product sells for less than $1 c. Creating a brand is very different from positioning. Companies trying to sell their products internationally do not benefit from having a strong brand name. A university librarian produced the following probability distribution of the number of times a student walks into the library over the period of a semester. The company further moved into classes such as deodorants, shampoos and cosmetics. A brand can be described as a promise to the customer. 1. c. Increased customer loyalty e. Joint venture, If customers purchase your product and find that it performs as well or better than they expected, they will be forming _______________ an important step in creating brand equity? Which of the following is NOT true about brand alliance? B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. Select one: Consumers with high behavioral loyalty are unlikely to switch. Select one: A) comparing to exemplars E) points-of-inflection, Philip Morris bought Miller brewing and launched low-calorie beer, at a time when consumers had the impression that low-calorie beer does not taste as good as normal beer. A. some firms have begun advertising private label brands. D) points-of-value Select one: E) deliverability, Which of the following criteria relates to consumers seeing the brand association as distinctive and superior to relevant competitors? Select one: How to Write a Strong Brand Statement in 2022. Price rationing In the front of the book was a beautiful picture and an inspiring poem that would remind his clients that lower back pain can be treated with a visit to Frodo. This is an example of ________ differentiation. Group of answer choices During the introduction stage of the product life cycle, pricing may be high or low. C. Alliance or co-branding works best when the two brands are unrelated. D) Brand alliances a. Which of the following statements about creating a brand is true? D) noncomparitive positioning Generic brand, no-name brand O It is always rational to prefer brand names over generic substitutes O B . D) product differentiation Protect the product from excessive heat or cold. This is an example of ________. If your friends tell you that the company should be liable for a problem, then they probably are liable. Which of the following is an example of services differentiation? D) image differentiation Before you can measure the quality of a service, you need to understand? d. Intangibility Because customers who spend the most money are the most likely to complain. e. The normal rules about promotion don't apply when you are dealing with services. Spanish Language version - Medicamentos Genricos: Preguntas y Respuestas (PDF - 213 KB). Feedback. noteworthy brands in a category helping a brand specify its category membership? Select one: b. E) In blue ocean thinking, value to consumers comes from reintroducing factors the industry has previously offered. ) A) locate the brand in the minds of consumers to maximize the potential benefit to the firm B) discover the different needs and groups existing in the marketplace C) target those customers marketers can satisfy in a superior way D) collect information about competitors that will directly . Select one: e. Perishability (Inventory). Select one: A(n) ________ is a group of firms offering a product or class of products that are close substitutes for one another. b. She chose the supplier that advertised the lowest price. The ________ defines which other brands a brand competes with and therefore which brands should be the focus of competitive analysis. e. What his or her rights are in case something goes wrong. e. Increased value of a company's common stock. A) channel differentiation e. Intangibles. \end{array} a. Seam splitting Trade name, trademark American Express'- "Worldclass Service, Personal Recognition," Mary Kay's - "Enriching women's lives," Hallmark's- "Caring Shared," and Starbucks'-"Rewarding Everyday Moments" are examples of ________. D) They can provide guidance about what ad campaigns to run and where and how to sell the brand. E) identifying counter examples, Ford Motor Co. invested more than $1 billion on a radical new 2004 model called the X-Trainer, which combined the attributes of an SUV, a minivan, and a station wagon. Brand awareness , a publication for people in the grocery, business, encouraged produce managers to stock up on the product. C) insensitivity D) desirability, deliverability, differentiability You said all of these things, and meant them. Organizations should not . A) They guide only major decisions, they have no influence on mundane decisions. E) points-of-presence, ________ are product associations that are not necessarily unique to the brand but may in fact be shared with other brands. A) A small business must creatively conduct low-cost marketing research. b. E) intimacy, ) Randall Ringer and Michael Thibodeau see ________ as based on deep metaphors that connect to False and . In this case A is "2 is even" and B is "New York has a large population." I would evaluate each of these as true, so the compound statement is true. Ben Lucas is a maintenance programmer for the Ace Corporation. [Brand name] serves [target audience] who [specific need or want]. B. C) desirability The service contract assured her that if anything went wrong with the car it would be taken care of even if it wasn't covered in the warranty. Is this business a good candidate for branding? Its co-sponsorship of this. E) Cognitive maps, Straddle positions ________. The purpose of this concept was to help make the point that? & \textbf{Operating Income,} & \textbf{Net Income,} \\ A) services Coca-Cola is more than a soda. D. many consumers still perceive private labels as being inferior to manufacturer's brands. (Your answer should describe actions to be taken on both stocks and bonds at different points over a typical business cycle.) c. Variability (Inconsistency) You must speak with a customer service representative to determine if the company is responsible for a specific problem with a product. What percent of Bens day is spent testing these programs? The key to success for rejuvenating a brand image is to highlight the newness to attract former consumers. b. a. at an average value of $27.20. A combination of one or more of those distinguishing . (c) It is confined to physical product. d. Positioning C) Noncomparitive positioning 2020-2023 Quizplus LLC. d. Private branding. D) practicality c. They may only provide one element in a network of services received by the customer. B. In order for the brand to be successful, the promise must be _____________? e. Changed as circumstances change. d. Toll-free number The supplier is most likely to be differentiated on its ________. A. brand extension. a. All of the marketing concepts that deal with tangible products apply to services as well. Karel knows he could probably get the coffee for less money if he went out and picked it up himself, but he appreciates the convenience of not having to worry about it. E) to negate competitors' perceived points-of-difference, A marketer that wants to anchor a point-of-difference for Dove soap on brand benefits might emphasize which of the following? In terms of the goods-services continuum, this is an example of a _____________? 5. b. a. d. Perishability (Inventory) Select one: A) points-of-difference A) Customers are willing to buy by brand only when it assures "top quality. A. c. Copyright Which of the following does NOT accurately describe a brand-related term? Here are the building blocks of your brand that you need to identify: Needs: Maslow's Hierarchy of Needs is a helpful tool that shows layers of needs from the most . A) relying on the product descriptor A business's branding is more important than you might think. Brand name, service mark. She found three that provided equipment and made weekly deliveries of supplies. All of these statements about pricing in the not-for-profit sector are true. Describe a data-gathering process that produces observational data. Brand names give the seller an incentive to provide consistently high-quality products and services in order to protect the reputation of the brand. A) cast \text{20X9} & 160,000 & 40,000 & 100,000 & 20,000 \\ people's memories, associations, and stories. Notes. On the outside, your brand may seem like it consists only of elements such as logos and colors, but your brand is actually . B) pitch It is always rational to prefer brand names over generic substitutes. e. Visualization, Proctor & Gamble creates a separate brand identity for each product they bring to market. C) relying on the product descriptor B. B) mystery Which of the following is a benefit of social media marketing? Select all that apply. Service dominated offering c. Every good probably has an intangible component Empathy A) to point out competitors' points-of-difference Max was the brand manager for a pet food company that was to introduce a new brand of dog food. End of story. A) positioning B) product C) planning D) promotion E) performance, ________ is the act of designing the company's offering and image to occupy a distinctive place in the minds of the target market. E) points-of-presence, For brands in more stable categories where extensions into more distinct categories are less likely to occur, the brand mantra may focus more exclusively on ________. A. b. c. Multiproduct branding (d) All of the above. A) A VMS is a channel in which there is cooperation among channel members at two or more different levels of the channel. E) channel, Which of the following types of differentiation refers to companies effectively designing their distribution medium's coverage, expertise, and performance to make buying the product easier and more enjoyable and rewarding? Select one: Then add. Select one: b. D) emotional branding D) believability Rsum. e. Individual product branding, Which of the following conditions make it favorable for a retailer to launch a store-brand? e. Internal marketing, Frodo was a massage therapist. C. Startups usually start with an established brand. c. Rubber branding. A) comparability, authenticity, deliverability b. Cannibalization d. Credence Qualities Select one: B) reliability Which of the following statements about branding is true? Options 2 and 3 are wrong: 2. All marketing strategy is built on STPsegmentation, targeting, and ________. C) points-of-inflection a. free nerve endings Which of the following best describes a car company's value proposition? E) positively correlated, ________ is a company's ability to perform in one or more ways that competitors cannot or will not match. The goal of attribution is to determine which channels and messages had the greatest impact on the decision to convert, or take the desired next step. D) assist firms in collecting information on competitors that will directly influence their strategy B) always correlated e. The manufacturer can only be held responsible for the problems specified in writing. In what way is the brand's category membership being conveyed? A) language Search qualities It should be meaningful, different, and salient. B) channel differentiation C. diversification. Which of the following statements about branding is. E) Category points-of-parity, As a marketing manager, which of the following would be the best purpose for your organization's competitive points-of-parity? d. An emotional connection Ravine Corporation purchased 30 percent ownership of Valley Industries for $90,000 on January 1, 20X6, when Valley had capital stock of$240,000 and retained earnings of $60,000. An expressed warranty means that? Select one: Select one: Which of the following statements about branding is TRUE A Customers are willin. a. C) are a necessity while creating a firm's vision and mission statement. A ______________ is an organization that exists to achieve some goal other than the usual business goals of profit, market share, or return on investment? d. Empathy Rsums can be used for a variety of reasons, but . b. The appeal of recognized brand names is declining. These are all expressions of the value of brand equity. Implied a. B) points-of-parity Select one: D) the soap brand has global presence B) innovativeness C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. Whether there are contingency plans in place. d. What he or she wants from the experience before meeting with the service provider. The result of positioning is the successful creation of ________, which provides a cogent reason why the target market should buy the product. d. Co-branding. D) rational advantage This value can be expressed in terms of? Select one: A) Brand positioning A) help firms to analyze who their competitors are Ingredient branding A) Berry's has an intensive training program for its customer-facing staff, to ensure a consistent service standard. A brand can be described as a promise to the customer. E) conceptual points-of-parity, ) Nivea became the leader in the skin cream class on the "gentle", "protective" and "caring" platform. A) the soap is one-quarter cleansing cream C) Competitive advantage Patent D) points-of-difference d. Offer a consumer clues as to the quality of the product inside. 14) Which of the following was developed to guarantee that an organization's products conform to the customer's requirements? Select all that apply. d. Introduction d. Role play A half-truth is a deceptive statement that includes some element of truth. E) narrative arc, Which element of a brand story framework do Randall Ringer and Michael Thibodeau relate to the authenticating voice, metaphors, symbols, themes, and leitmotifs? Question: 22 Which of the following statements are true about a brand positioning statement? Then they would follow along the glass-enclosed production line and watch while her highly skilled workers cooked the donuts from scratch. Select one: Documentation D) brand architecture b. People-based offering A) negatively correlated e. Generic branding, A ______________ is a brand name or a service mark that has been granted legal protection by the U.S. government. E) feasibility, Which of the following criteria relates to the company having the internal resources and commitment to feasibly and profitably create and maintain the brand association in the minds of consumers? b. The customer service representative was unwilling to let Raul return the microwave saying that they did not allow returns on electronic merchandise. A) innovativeness Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. C) identifying counter examples In introducing a new brand, which approach is often used by firms operating in high-end markets in order to avoid damaging the high-end brand's reputation? Select one: What he or she is expected to do in order to create the service. d. The principle of informed consent d. Meissner's corpuscles. Apple is more than computers. Which of the following statements best describes how marketing and brand identity change over time? C. reinforcing the current image. Jacky just bought a brand new Lexus automobile.
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