I am a 30 year old White woman and its changed so much over the past 15 years. A form of brainwashing. We are not to pay for the sins of our fathers, and absolutely no one has done more to help lift the black community out of poverty. I am a middle aged white woman. And I have nothing against her. https://thecrankycreative.com/jeremys-razors-commercial-the-shot-heard-round-the-ad-world/. As with the Universe, there is a great mass of different forces here. Seeing the new Top Gun was so sad. Your company may already be a member.View our member list to find out, or create a new account. In major urban areas of the the United States, Canada, and possibly the UK, it is by far people of color that wreak havoc within the public sphere. I also think its ridiculous to write Pregnant People. Isnt a pregnant person a WOMAN whether she is trans or not? It wasnt long after that that the cultural thrust of their products became urban and there wasnt much whiteness left to them, so this has been going on for nearly 30 years now. . The FOUNDER of BLM just purchased four homes over a million dollars FOR PERSONAL USE! Reminds me of Hitler in the 1930s brainwashing the German population. As with everything millennial, there is a gross lack of maturity, knowledge and understanding when it comes to the real, living 3D world. Yikes. Again, if you want to represent society as it exists knock yourself out but dont try to socially engineer us! I read with great interest everyones comments here and certainly see that I am not alone in noticing this current activity in the advertising world (not a trend as this exploded on the scene during the summer of 2020). If you took commercials seriously, you would think the most pressing problem in the lives of young American women is avoiding split ends and shaving their crotches, that normal people do cartwheels after getting a $5 refund on their taxes, or that married couples often give each other new cars for Christmas. How can a company make any money by only advertising to %15 of the population. It seems the same to me as a pregnant male having a baby. Good comment, ARG. This is propaganda. This is planned cultural change to foment divisionand it seems to be working well for them. Excellent points. What people do on their own time is fine with me just dont try to indoctrinate the populace to their unrealistic commercial portrayals. First African Americans suffer from a 74% illegitimacy rate where about three out of every four children grow up without the love, discipline, and example of a father. and many references to the over-representation of Black actors in advertising (which I have noticed), but neither you nor anyone who has commented has given the percentage of commercials employing black actors. They are grooming young minds. Poll your current customers, find out what they feel shows diversity and use what they say. They dont care that Blacks are dying everyday at the hands of other Blacks. In todays TV commercials and movies, the burglars are always white! Its quite obvious the liberal clowns are trying to portray white men as stupid and weak. In my youth you could even have called me a SJW. They were landed, like me. But, as with most things, acceptance is growing as the real world begins to catch up. Thanks, Michael. And if they get some more white women to date black men along the way, all the better. So much for learning from one another through healthy dialogue and debate. I did contact one company to comment, politely, but received a lame-excuse response. Yes, the Marxists and monolithic corporations are about to achieve their dystopian societies. Bogart was that height but he wasnt going to be paired in a movie with Cary Grant or Robert Mitchum because he would look like a midget. Never mind that I even backed up my argument with official Census numbers. Well, I was so upset that I decided to fight fire with fire. Oh, I forgot about the talking Rice Krispie Treat giving the boy in ballet tights a pep talk. Neutral is burying your head in the sand. Im not as well versed in Hollywood films and actors as you, but I recognize and appreciate many of your examples. But then, were seeing a lot of men get to compete in womens-only sports these days, so I can only assume that the people behind all of this are terribly confused. . Cameron Conaway, Solace, 6. I have cancelled my AMEx card. Theyre starting to wonder if pushing all of these agendas might just be costing them money. However, it can be difficult to incorporate diversity in a way that feels authentic, rather than a forced reply to a growing demand. They refuse to think critically for themselves; they just believe what theyre told. I was thinking about doing the same thing its definitely a lot easier than setting an email to each individual company that portrays blacks and commercials being Superior over white guys are made to look like total buffoons and inferior to blacks. Industry Perspectives on the Transition to a Multi-currency TV Market, Trends in Agency Compensation, 18th Edition, A Diversity Report for the Advertising/Marketing Industry (2022), There is a tremendous value in being part of the ANAs strong network of brands The Ask service validated the research that my team had already done [and] saved us time. Mainly in the USA is Black pushed so hard. So this makes for a huge boulder rolling down the hill with great momentum. Most blacks and whites dont think its okay. It seems that since the BLM movement really took off in 2020 the advertisers are falling over themselves to be more diverse than the next one. Levin is probably the smartest, most observant, most literate social/political commentator out there. If black people (12.4 percent of the population) were represented proportionately in TV advertising, just 3 out of every 25 characters would be black. Predictably, no one commented. Of course they didnt. Clearly, the activists behind this type of propaganda are not, and will never be, content to just live their lives and leave everyone else alone. I mute the commercials and think to myself this is all but nothing but clown commercials, fake and actually racist against whites. Maybe thats the case with Gain laundry detergent? Last June, members of the advocacy group Three's a Crowd (TAC) sought to actionably reduce systemic racism and create equity in advertising with the "In for 13" initiative, a three-year promise. And honestly, when I was a child between 5-10, I fantasized about having a LITTER of KITTENS. Its the preposterousness of the ads premises that makes so many commercials unwatchable. Quite maddening, but not surprising since the vast majority of commercial advertising is mostly devoid of creativity. Statistically this means that the child is more likely to struggle with identity, self confidence, material and financial stability and even a higher paying income. Once in college and law school there were special tutorial programs for every race but white. Because 75% of black women are on welfare with a bunch of kids and no father in the house. Representation can be considered a buzzword because our indifference to ads in general have made them white noise most of the time. 3. It exploits social-justice politics and transforms it into social-justice consumerism and ultimately, investor profit. And in print ads, commercials, etc. The way I think of it, if I was an alien circling the Earth in my spaceship and the only thing I knew about the human race was from what I saw in tv ads, then I would have to conclude that most families consist of a black dad, a white mom, two very light skined children, and, judging by the huge modern kitchen, are living in a beautiful house. Id like to add some thoughts to some specific points Advertising Agencies are still mostly filled with college-degreed White males, and although this is changing they still have ideologies motivated toward the Left. Social media cookies offer the possibility to connect you to your social networks and share content from our website through social media. Hardly. But the truth is, the Muslim population in Western countries like the United States is neither vast nor diverse. Thats when things start becoming exclusive rather than inclusive, and it comes off as pandering even when its meant well. I would agree, but Im kinda old and untrained for warfare against my country. Thanks for doing the legwork so we dont have to, Wypipo. I like you already, Cathi! And not only that tell these companies youll be taking your business elsewhere; perhaps to a competitor that doesnt wear its politics on its sleeve. I read that 3.9% of the US population intermarry. Can I interest you in a Jeremys razor? Also note that Americans happily and overwhelmingly voted for this black man to be their president. Nothing gets a message through like a punch to the pocketbook. Obviously there is nothing wrong with that in real life and I wish I had them as neighbors. Im getting sick of TV in general. Diversity is great and was much needed in the entertainment industry. This cheap advertising is called Video Ad Creative. The irony is, as Im trying to do work for regional brands, our demographic is mainly rural ranchers and small business owners. One of the best ways to portray diversity in your marketing is to use real customers and real stories. I do hear them complaining that TV commercials seem to be promoting an agenda rather than reflecting real life. No, there is something else at work here. Someone should research who is actually creating these ads! Love it! Its just where we are. And I certainly find it curious how everything has exploded all at once. All White men are portrayed as stupid, and now all smart funny characters are all POC. Everything is everybodys fault except for theirs ask all the black prisoners in prison! Even the HIV medicine ads show two gay black guys. And that the belief in a God or divine spark within is a total lie. A group of atheistic supporters of chaos to brainwash and control all human society. Also, TV ratings show a slightly higher audience for minorities, but whites typically make up a majority portion of overall ratings. Sooooo, does this mean we can put systemic racism in America to bed now? Work Backward From Your Diverse Customer Base, Theres nothing better than an ad that feels authentically inclusive and nothing worse than one that feels like it was conceived by executives hoping to be on trend with diversity. They have many corporations with their HR divisions and advertising departments all drinking the Kool-Aid. I know damned well that writing posts like this draws the ire of many of my fellow creatives and probably puts me out of the running with some potential new clients, but you know what they say: If youre not part of the solution, youre part of the problem. Youre right, Zan. Tired of it! Notice even the stereotyping of a certain physical build and slightly unhealthy/unfit body type of said bumbling white males? When an ad looks that unrealistic, you can be sure I wont believe anything else it has to say, either. Forced diversity in marketing is often obvious and occasionally offensive. Identity politics have infiltrated everything: sports, movies, music, video games the entire culture is lousy with it. I think theyre trying to sell ideas I just dont know what ideas theyre trying to sell.. Ive noticed that even traditional male subjects like weightlifting, pickup trucks, etc. These include cookies that allow you to be remembered as you explore the site within a single session or, if you request, from session to session. If 60% of their sales go out the window theyll care, because we all know the only thing corporations care about is money (assuming all 60% of white Americans feel that way). About two years ago I read another article on this subject and one of their points was that even though we are seeing bi-racial couples more and more in tv ads it is nearly always a white man / black woman because, they pointed out, advertisers fear that America is still not comfortable with a white woman / black man couple. Yours is a perfect example of how the current push for forced diversity is having real, negative consequences on people, on industries, and on the culture. Even more so with people of color!! I get it, friend. Spot on Dave as a former MarComm professional I feel as you do. Because it's the new hotness, advertising firms are gonna go hard on it for a while. Share Real Customer Stories. The second reason is the more we insult and lampoon strong male role models, the more our children will suffer. I remember in 1987 when Grand Metropolitan from Britain paid the astounding amount of $12 billion dollars for the Pillsbury company. Again, youre not racist just observant. As the Cranky put it so well its obvious that people of color are simply plugged into white cultural settings. Thats the crux of it, isnt it, Vi? I download free movie torrents, many 50s to 70s westerns. . I have no problem with persons of color in movies and advertisements, nor do I have an issue with mixed race relationships, so long as they are organic and natural. The real issue for me isnt that they are showing more commercials of interracial couples but the fact that these companies are burying us in the number of commercials & completely exaggerating the actual numbers of interracial couples & transgender folks in these commercials. You dont have to be a Rhodes scholar to see the intention behind all of this. But the people behind it are telling you its all for a good, caring cause, so how can anyone possibly argue? The black pill truth, optimism is great but the reality is here. Audiences know when the minority struggle and sentiment is being simply preached but not practiced by the creative team. Who built this country? And the viewers are being insulted. What about The China loving NBA or the NFL? God forbid somebody appropriates the wrong thing. In this case, the (usual) bufoonery of whites, and minimization of their possibly being interesting, cool, and family centered anymore. Now some black people say that fast food companies target them to make them obese and unhealthy and its racist that 70% of fast food ads have black person because it causes obesity among black people. Sorry, I have a life to live and just dont care about this issue anymore. The organizations (both foreign and domestic) behind this arent even attempting to hide their intentions anymore. Look at the latest Purge movie.its about POC people running around killing White people. The advertising industrys complete disregard for accuracy, fairness, or authenticity is truly breathtaking. Its the only way to get them to change, and it does work. They now account for nearly 19 percent of the U.S. population, yet they are in nowhere near 19 percent of TV commercials. At the end of the day the only ones who really care are probably actors who no longer get called for commercials. Sometimes, its hard to tell. Maybe sell your TV and use the proceeds to buy some extra fuel and food (and alcohol!) I think many of us would agree that it does none of us any good for advertisers to continue to push such silly and unrealistic representations of people of different races. Listen I know she is one of the best players ever, and I know this might be her last professional appearance. A person identified as white is a racist, by definition. Like what happened with that BLM founder after she bought four million-dollar homes in L.A. (Theyre 12% of the population, remember.). Ive never seen anyone other than a white male actor cast as a burglar in a home security commercial. I am truly sorry for what people of color had to endure throughout early American history but white people today had nothing to do with what happened 100, 200 years ago. In reality, however, Muslims account for 14.3 percent of Londons population, and black Africans 7.9 percent. I do think the movement several years ago of #OscarsSoWhite had a hand in this. . Im sure people watching us from other countries have to be like wtf??. I perfectly see Michelle FHs point she is correct, absolutely. What happened to the concept of target market? You know its not right to be white in todays Woke society . One of the best ways to portray diversity in your marketing is to use real customers and . Just last week, I read an article about how Hollywoods woke movie-makers are starting to notice that their films are bombing. Forced diversity is stupid. You are where you are because of him, you idiot! Vote the D. The 2 DAs running this country are putting us on more commercials and TV. I also strongly suspect it has something to do with the indoctrination centers we call public schools and universities churning out young people with leftist programming. I know you are being sarcastic, but anyone who WOULD believe this is simply not living in reality. Alas, the way advertisers misrepresent their audiences insults us all. And the further on the holiday season it goes, it seems only black people celebrate Thanksgiving and Christmas, oh unless they have white family or neighbors who they graciously invite over. Multiracial images have long been used by advertisers, but the current version exploded onto billboards and magazine ads in the late 1980s, when United Colors of Bennetton ads . B. some bigot dropping hurtful or played-out tropes on Reddit? Oh, Ive been waiting for someone to say this. And it all just aint about a disproportionate amount of blacks in commercials. To get more information about these cookies and the processing of your personal data, check our Privacy and Cookie Policy. I hate to say, but I think it truly fuels the fire for even more racism. What Works For Diversity And What Doesn't? I often find myself questioning if the black people watching these commercials would really use this product or service. I totally agree with you. While anyone is free to buy these products, and they arent restricted, just going by reality and consumer numbers, why are brands suddenly trying to appeal to what might be less than 5% of there target market? Actually, If you watch TV ads in the UK these days, you will see tokenism a group of black people with one white friend. I dont even watch the commercials anymore. Its ridiculous. According to a diversity study by the Institute of Practitioners in Advertising (2018), ethnic diversity within UK advertisement agencies is at its "highest recorded level". You may have missed my point. By simply taking the time to survey a couple of POCs in your target audience, you can create a more authentic campaign. Oops, trying to type out the above comment on a tablet!! This is far from reality. Nope, youre all wet, Anon. Where were all of these companies five years ago. And it is almost assumed at this point that every other couple is either interracial or gay. Therefore, not only does the new definition fail to capture the full meaning of racism; the definition is itself an example of the anti-white racism being taught to our children.. Thanks for reading and taking the time to share your experiences and examples. We wire-hanger-bodied, pasty, straight-haired girls need to get dressed, too. I do NOT watch any commercials anymore. And. These companies are so worried that their Hispandering will all be wasted if someone doesnt realize that the people in the commercial are Latino that they have to yell out loud to consumers : Look, we care about Latinos, too!. My question is how do so many different advertisers all develop the exact same racist propaganda? I believe it, Janet. Here in the Cranky household, we dont turn ours on unless its to stream old movies or TV shows we like. That was . Do you think they diminish celebrating Ramadan because of the Christian minority? To amend your preferences you can visit "Cookie Settings" at the bottom of the website. I know that every generation makes the same claim, but it is only in recent times that we have reached the critical 100yr mark of the Federal Reserve Act being passed. I just want to know where are all these Black men that spend their days doing laundry, washing floors and cooking. Great points, G! However, when the nature of this representation in no way reflects society at large, its only reasonable to assume that an agenda is being pushed. Thank you! Theyre just trying to make them appear as white families. Youd be wrong, of course. But when a black man (also most likely on psych drugs) does the same thing, somehow his race and toxic masculinity are never mentioned. Its not just every commercial break; its nearly every commercial now where white people are put in secondary or subordinate roles, white men are made out to be idiots and buffoons, and black people are universally portrayed as the smart, sensible, successful role models everyone else looks up to. Opinion: Forced diversity is ruining your favorite forms of entertainment We need media companies to focus more on inclusion, less on checking boxes The changing face of TV. I became republican for this reason. It reminds me of an episode on the series Community in which the college mascot wore a tan jumpsuit that covered it head to toe because of the hype about college mascots offending people we will soon have a neutral society, everyone will be light brown. Its gotten so bad that I mute commercials, look the other way, or change the channel now. You arent good enough to even get a black man? Oh, I dont know, Anna. Look at the movies now. It is both telling and comical that they claim that those people avoiding the dangers of low Motivational Values are endemically racist even if they are African Americans with higher Motivational Values. Now I cant tune out. Change is needed, but where should it begin? Gee, Wallace, I wonder. Where are the 60% white people? The dilemma we face with reparation, is that when someone feels wronged, and they choose to remain bitter, no amount of apologies and reparations will ever suffice. why is this? What can a brown man give me that a White man cant? How dumb do they think the 70% of us are that make up America? Dont allow our media to control who should or should not be placed on a pedestal. Call me crazy. Slavery is bad, period! Nope. Its coercive propaganda in the background of each of these commercials repeated 1000s of times each day. Different strokes for different folks, Bob, but you have to admit, the man knows the Constitution. Thank you! I dont need to be told how smart and strong women are, and how dumb men are. All of the Big Tech companies are woke, and Microsoft goes out of its way to make its politics obvious. These cookies are required for basic site functionality and are therefore always enabled. People of color in commercials usually do not get my attention and I do not buy their products. The moment I see one, I immediately switch to a different channel. Because thats whos doing all the robberies . You rock! Sorry, but the black guy in the star wars wasn't such a good actor. Is it some sort of long-overdue come-uppance for having built the modern world we live in today? Im wondering what the solutions could be? However, the. You could also throw in guilt and reparations as other potential motives. Though I will say that Ive been seeing more Asians in commercials than whites now. But one analysis that does spring to mind is this thread on Reddit in which the topic creator recorded the race of all 433 actors in Super Bowl 2022 commercials and compared the percentages to the actual U.S. population. I am sure that for the vast majority of the UK this is not the case. I will never vote dem again. This kind of fake, phony contrivance no longer just looks silly its blatantly lazy, transparent, and insulting to everyone. And there absolutely is a reason that interracial couples are being propagated as a black man and white woman. Its all so insincere. Advertising is just an extreme version of the same phenomenon. Let me tell you how I think this is all playing out among the American public: As for the rest Asians, American Indians, Alaskan Indians, Pacific Islanders Im sure theyd like to see more representation, too. The posters on the walls show a high percentage of blacks, Asians, gays, women, etc Literally 10% or less white, straight males. The body-positivity trend has especially gripped womens magazines, and more than one social commentator has taken these publications to task for celebrating and glamorizing unhealthy lifestyles. wowi mean, ZING! Having Empathy and respect for others. The reason why you see white girls with black babies is because they pay blacks to get them then pay them every month til the child is 18. Think there would be a problem? And I see it clear as day and constantly find myself defending straight White men. What? While we are at it the advertisers can knock off the peyone, aka crooked carrot, feminine products etc. We finally got respect form America years ago, we got gay marriage legalized and now these crazy people want to groom children in the schools??? Even if they use a purple clown. What would happen if brands and advertisers not only hired diverse casts of actors, but also created ads that recognized and respected our cultural differences, the unique things that make us special? I dont even knowdont they think some black people might be offended by these commercials, like theyre being white-washed, for lack of a better term? I noticed that as well about the lack of mention of race in news articles about crimes committed. If you notice, the actors playing Bond have gotten shorter and less masculine over time. Recently there has been a lot of manufactured racist guilt implied by unethical politicians and their media towards any individuals avoiding the dangers associated with people who have low Motivational Values. Boycott the ads and dont buy the products. Wish the 80s and 90s were back, where people actually cared about each other and understood each other. Bottom line, I consider my self slightly left of center politically, but having experienced discrimination I am sensitive to it and find it unacceptable in all its forms (yes, including against straight white males).