The Moral of the story: Dont expect to go club racing and find a ton of sponsors to pay for your hobby. by issuing press releases around their involvement with your event, making the most of sales opportunities you may offer through a race expo etc). Race Car Sponsorship Proposal Template. Similarly, a racing sponsorship proposal is a document that a racing team presents to some individual or a business to get sponsorship from them. The term influencer is relatively new, but the concept has been around for advertisers for a long time. Talk to mechanics, auto shops or dealerships. 2. This is where your niche makes things easier. There are two reasons to have a sponsorship proposal, the first is position yourself as someone who can help a business. The best way to learn about racing sponsorship is to read as much as you can about the subject. And the best person is always the decision maker: the person who has an interest in what you have to say and the authority to make things happen. The hard work comes into sitting down and going through these steps. Philange holds a Bachelor of Arts in print journalism from American University and a Master of Arts in communication, culture and technology from Georgetown University. The car sponsorship proposal template is a sponsorship proposal that you write when you need to buy a car for either racing, among many more duties. When you first sign a sponsor, make sure to set some goals for the year in terms of how youre promoting them. Do not plead. It is really pointless trying to go over all the possible variations of a sponsorship negotiation. This is why: Keeping that in mind, if it comes down to a price negotiation, your first instinct should be to try to increase sponsorship than dropping your sponsorship price. Blanket emailing everyone in your local area wont work, so you need to put a little time into researching relevant businesses. The same goes for most forms of Motorsports, whether its Drag Racing, Oval Track, Autocross, etc. Club racing (SCCA, NASA, Licensed Enduro series, etc) is considered the Entry Tier. When you want to approach an organization to sponsor you for a racing event, you must present them with a professional racing sponsorship proposal. Sample page from the Racing Mentor proposal template. Nationally Televised racing is just that. From NASCAR, to Club Racing, to go-karting. Social media is king. NO! Our series (Star Mazda or FF2000 Championship) usually serves as a support race The cover letter, in this context, includes your introduction, the purpose of the sponsorship proposal, the nature or type of the event (for which sponsorship is required), etc. Fast Feb is back but its looking a little different for 2023! Include methods like cheque, e-transfer, PayPal, etc. But with good content and a consistent posting strategy, you can grow your following and increase your reach. The racing team approaches a mid to high scale business organization asking them for sponsorship. Think about the problem you will help solve and the goals youll help reach. Instead, provide a general overview, such as "Parts alone last year cost $X.". ezQ7sg>b{a%YfQLQWHOq!>M=k/j d54mdfeW7AFRUz:rMa*/oL9 w4P5 ys"[Su)r}f$srq You still need to be able to eloquently put your case across in writing. Why you do it. Just dont think that simply having a few thousand followers means youre prime sponsorship material, expect to work prove that value and work at it. How invested will they be in the sponsorship's success. Expect to promise a specific number of race appearances, shows, online presence, blog posts, etc. Easily Editable, Printable, Downloadable. Automotive Racing Sponsorship Proposal oecm.ca Details File Format PDF Size: 349 KB Download 4. If anything, it means the opposite. 1. How long you have been racing. Make sure you only provide brief details of everything in the cover letter. This deck can help spark conversations that eventually lead to a sponsorship proposal. %PDF-1.4 % Step 2: Write a two to three paragraph of your opportunity. Understand the sponsorship process first. Sponsorship can come in a number of flavors, depending on the form of contributions the sponsor makes to the race. It's now time to decide whom to approach and how to get them interested in sponsoring your race. Edit your sponsorship agreement team online. This might seem like a long process but it makes it so much easier to turn to those contacts when you need sponsorship or see an opportunity. 3. If you can convince a company to sponsor you, but that company doesnt quickly see the value. Sponsorship is not charity. This clean sponsorship proposal design fits all kinds of projects. 19 0 obj Sponsorship is a commercial arrangement, meaning both parties are in it for some form of commercial gain - direct on indirect. In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. Its so much easier to close a sale with someone youve already built a rapport with. Before approaching a sponsor, draft a proposal first. You and any potential sponsors need to work together to achieve what you both need. If you have questions you think other race directors may know the answers to, or just want to chat about Strongly Agree 78.60%. You have to sponsor me because my car always gets 100 likes on social media. Tallulah Philange has worked as a journalist since 2003. Racing cars is a very expensive pastime. <> Many people think sponsorship is easy: Sponsorships are not charity. Will you sponsor my race car? Always be thinking of ways to reach new people. In terms of identifying potential sponsors to approach, you should prioritize the following groups of candidates: In many cases, where a sponsor runs an active program for seeking out or inviting sponsorship requests, the sponsor will want to make it easier for you to reach them. There are tons of Martini and Gulf liveried vehicles in Club racing, but Id guess that not a single one is doing it as a sponsorship. As long as you can provide value, youll go a long way. However, here's our high-level advice on how you should approach this stage of your dialogue with the sponsor, depending on the level and depth of your working relationship: If you have worked with the sponsor on previous events and you are confident in their appreciation of your past efforts, you can be more firm with them and negotiate harder. And yet, many sponsor stickers are from drivers who just like and want to support a specific brand or business without necessarily being compensated. Click on the fillable fields and add the required data. And, as always here at Race Directors HQ, we start from ground zero Let's start with what sponsorship isn't. Offering hospitality and a TV audience isnt enough. Include references to your relationship-building conversations. This is a business relationship and there must be a clear concise understanding of expectations, timelines and returns. Automotive Sponsorship Proposal Details File Format MS Word Apple Pages Google Docs Download 2. However, getting more followers on Instagram can be challenging, especially with so much competition out there. Its the one form of racing where you are able to race, even at entry and grassroots levels with paying fans in the seats. In this article, we have some handy racing sponsorship proposal samples in PDF available for your use. The people who get sponsors often arent the fastest or best drivers, they are the people who can get the most positive attention for the advertiser. Were out here racing for not much more than a few bucks in contingency prizes and a cool plastic trophy. Create a two-way relationship with your audience. Only if you can't bridge the value gap by increasing the scope of the proposal should you move to considering a price adjustment. If you can't use either of these for whatever reason, the next best thing would be to use Facebook's Audience Insights tool. Create a portfolio, be presentable and professional. Mindset Performance Coach Craig Muirhead looks at the advantages of flow-state thinking for drivers and riders. The bottom line is that sponsors will have specific business objectives they hope to achieve through a sponsorship agreement. One of the biggest mistakes drivers make is getting too lost in their own heads. If you are looking for racing sponsorship proposals, you are at the right place. This way both the parties enter into a sponsorship contract or sponsorship agreement. Our very own Frank Galusha sits down with accomplished sprint car racer, McKenna Haase, as she explains best practices for sponsorship marketing presentation. Make sure youre emailing (or messaging) the decision-maker directly rather than using a generic email address. Where can I find sponsorship opportunities? The heart of your proposal lies in what you have for them. Have a question? In those cases, sponsors will publishinstructions for rights holders, telling you everything you need to know to submit your sponsorship proposal to them, including: These direct-application sponsorship requests, where you can submit your sponsorship proposal online directly through the sponsor's own sponsorship request form, are you best bet for securing sponsorship. To make that happen, you need your initial reach-out to be as concise and to the point as possible. Try and see the positive in every situation. 10+ Automotive Sponsorship Proposal Samples 1. So fo ahead, drop them in the comments section below. And with that, extraordinarily expensive (Hundreds of thousands PER weekend) to compete in with any shred of competitiveness. :Us&4h[W)0PrysM~;Dy,GLZpb>fJ#u\:rV.BPsGG2 &11f'QO)KA4WO6ORej[d\KxgsugUucdM* C6bOG'+$(}>g$7fcT-?%tLRO7&J|t4hQ+h;M>>+/~ race car sponsorship agreement template Free Racing Sponsorship Proposal Example-Flip eBook Pages 20 - 202 Interest in actual property, sale of products over $500, lease longer than a yr. So whether you are spending $1,000 a weekend or $100,000 a weekend, youre basically racing for yourself. They must know what they are sponsoring so that they can decide whether to accept your proposal. Learn about the business field to approximate how much revenue the sponsor brings in -- you want to be reasonably sure the organization can afford what you are asking. The Issuu logo, two concentric orange circles with the outer one extending into a right angle at the top leftcorner, with "Issuu" in black . Make your direct pitch. On behalf of Val Apple Motorsports and the Leg Daddy Racing rally team we appreciate the opportunity to introduce you to the world of Rally Racing. Having Pearson Racing as spokespeople for your corporation and products/services. Faith Motorsports takes great pride in making sure each sponsor's expectations are greatly exceeded. Racing Sponsorship Proposal Template Download this Racing Sponsorship Proposal Template Design in Word, Google Docs, Apple Pages Format. Be consistent post regularly and stay on brand. How will your sponsor assess the sponsorship and whether it has been a success for them? Sponsorship is much more than whether or not your car is a good platform to showcase their parts. However, when you intend to write a racing sponsorship proposal from scratch, you must know about its basic elements which are explained below. Are you going to help that business make more sales? In cases where you've researched the sponsor yourself, identifying who that decision maker may be will not always be easy, but there's a few clues on where to look: In any case, do your research well (on the company website, LinkedIn or by searching Google for names on past company press releases etc), because once you reach out to someone, you are pretty much committed to talking to them unless they themselves point you to someone else. Work from the outlines you prepared to include all of the important details. 19 US Race Calendars to List Your Race On, How to Promote Your Race: Our Ultimate Guide, What types of sponsorship are available for your event, What sponsors look for and how to give it to them, How to identify and approach sponsor candidates, How to successfully negotiate and deliver a sponsorship, Identify sponsors that stand a good chance of responding to your approach, Make the most of your sponsorship assets, by offering the right stuff to the right sponsors, the sponsorship benefits they are looking toprovide and what they may want in return, the timeframes for receiving and replying to sponsorship proposals, Theyhavea well-defined process for accepting and assessing sponsorship proposals, They have resources earmarked for sponsorships, There is a dedicated person on the other end tasked with identifying and developing sponsorship opportunities, Briefly (=2-3 sentences max) introduce yourself and your event, Briefly (=2-3 sentences max) point to what sponsor objectives you think a sponsorship of your event could benefit, End with a request for a follow-up meeting or call to share more details, Going into lengthy discussions of your race or sponsorship proposal before hearing what your sponsor needs (ideally you want to get into this discussion in the follow-up meeting). What assets of your property could potentially provide a good match for your sponsor's objectives? Strongly Agree 9.61%. If, on the other hand, this is your first year working with the sponsor, focus on execution and delivery, not on trying to squeeze the most out of your sponsorship. He's collected 60 race wins as well as the 2014 championship. Being a part of racing brings great value, and Supporting Sponsorships are a great way to dip a toe in the water of racing without too much risk. What is the sponsor trying to get out of a potential sponsorship of your event? Enhance their brand's image? You will use that information to get back to your sponsor with a winning proposal. There are often so many reasons you shouldnt push forward with your sponsorship goals and its so much harder to keep going than it is to quit. You can customize the colors to match your company's brand. If they have paid for these or similar sponsorship benefits in the past, the ball is on their court to argue why the same terms won't work this year round. Make sure to stay in touch with your sponsor throughout the season, even when youre not actively working on something for them. In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. The target marketing group for the race car is the non-professional weekend autocross racer. If youd like to see examples of the pages in the Racing Mentor sponsorship proposal template, take a look here. Write down every possible attribute you can give to a sponsor. Dirt Track Racing Sponsorship Proposal is a perfect instrument for witnessing thrilling events. hb```"gVa1G2S\Z&80~QRse Everyone from the outside thinks that everyone racing cars has sponsors. Gather the history of your racing career or racing team. Building relationships can take a number of different forms: You might be going to networking events to build relationships with local business owners. Increase sales? After all, they're after your event as much as you're after their sponsorship! Sponsor marketing objectives change and the tools sponsors use to deliver them, including your sponsorship, may rise and fall in relevance. How to get more Instagram followers as a racing driver, Flow-state thinking: The secret to shaving off seconds. It is a document that seeks help from sponsors to help them with their racing careers. i !16QRs"ASTaq2B#$345CDbrt Do you have a very popular online presence? @JP)^~")x&d=AALKTbh;}R3qbf>T;T9+x~_e]p5| .FH+&. Racing is an expensive sport that requires investment and sponsorship. but you surely wont be walking away with a heavier wallet. Dear Sponsor Man, Can you sponsor me? This means trying to figure out: Listen. Make a list of every racing expense you incurred over the past season and tally the entries. It is not a donation nor is it a "favor". So here, you should clearly mention what are the benefits that the sponsor will get with this sponsorship. Go to download 1341x1757, Sponsorship Levels Very Sponsorship Proposal Format - Sponsorship Package Template PNG image now. Sell yourself, but do not offer things you cannot deliver, such as offering to feature the sponsor's logo exclusively if you are reaching out to other potential sponsors. This might shift and change over the years, and thats fine, but at its core, its about how you present yourself to your audience and sponsors. % In the same way, youd be working hard on the track and looking for consistency from lap to lap, this applies to your approach to sponsorship for motorsport too. We believe auto racing sponsorship can offer a significant foundation from This presentation is designed to provide a first look into the demographics, fan base, consumer loyalty, and buying power of the Rally Racing fan. vve Sponsorship fee For the term of this Agreement, the Sponsor shall pay the Racing Team a sponsorship fee of ($ amount), payable in full by (date) or in installments. Once you get the sponsorship agreement wrapped up, the real work has only begun. Any accomplishments in racing you have achieved. However, it must be written, formatted, and presented in such a way that it attracts the other party (sponsor) to accept your proposal and make them ready to sign the sponsorship agreement with you. The more relationships you can build in your chosen niche, the more people youll have to approach for sponsorship or introductions. It takes only a couple of minutes. Once you lay out the structure of your sponsorship delivery project, set up email update alerts to remind you to regularly communicate progress to sponsors. I know they did what they promised, but handing out business cards and putting my sticker on their car wasnt effective enough to warrant any future involvement as a sponsor. Some of the more common types of sponsorship are: What sponsors look for in any sponsorship is a good return on their investment of time, funds and other resources - what is commonly known as the sponsorship ROI. Businesses who sponsor drivers will pay money or provide free (or more likely, discounted) parts, expecting that the advertising you do for them will earn back their investment and then some. All you usually need to do is display their stickers on the car and if you finish a race in certain positions (usually around the top 5 cars) you get some sort of prize. Sponsorship Proposal For . If you cant think of anything to say or ask, consider whether the prospect is right for you. Limit the photos to no more than one or two per page for the best aesthetic. 0000000902 00000 n The appeal of any asset you offer will depend on a number of things, including the sponsor's objectives, line of business, business cycle and their ability to activate those assets. Make sure you get the details for the decision-maker. Head Start is our industry podcast, delivering in-depth content on anything cool happening in the An initial deposit of ($ amount) must be paid on or before (date). Motorsport sponsorship has changed over the years and this guide will show you exactly what you need to do to find success. Modern-day motorsport sponsorship is all about standing out. Tell us about the class you run. Race Directors Hub. "What does my event have to offer to potential sponsors?". %&'()*46789:CDEFGHIJVWXYZcdefghijsuvwxyz ? Of course you can. Firmly Settle Your Offers. The template proposal sponsorship comes in A4 and US Letter size. Use a phone line that you are primarily responsible for answering, such as your cell phone, so calls are not missed. A good marketing/sponsorship proposal includes: 1. (Sponsorship activation involves all the initiatives the sponsor would undertake to best leverage the sponsorship assets you offer, e.g. 0000000016 00000 n To wildly oversimplify it: Crapcan Enduros (non-licensed) are considered the basement tier. In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. That said, it is not always clear how sponsors will evaluate a sponsorship's ROI and it is not uncommon for the same sponsorship assets (=bits you can offer to sponsors, like branding rights, direct selling opportunities etc) to be valued differently by different sponsors. But I wouldnt rely on these to fund your racing career, there are better ways to find sponsorship. This is by far the most useful and engaging type of proposal and the kind the template will help you create. endobj Consistency is all about keeping going. If you dont know what kind of content youre going to put in your proposal, the Racing Mentor template has guides and sample content to help you get it right. One easy - and cheap - way to do that is by giving your sponsor first dibs on next year's sponsorship and other similar benefits that don't impact price directly. Basic Elements, Online Racing Sponsorship Proposal Templates, National Racing Event Sponsorship Proposal Template, Bike Racing Sponsorship Proposal PDF Template, Racing Team Sponsorship Proposal Template, High School Racing Sponsorship Proposal Printable, Racing Club Sponsorship Proposal Template, Proper Racing Sponsorship Proposal Template, Conditions of cancellation, withdrawal, or suspension of sponsorship. Check out our insightfully designed Sprint Car Racing Event Sponsorship Proposal that details the Companys events, drivers profiles, and sponsorship levels. Lastly, our auto motor race PPT helps to receive coverage in event related media, like race programs, websites, TV broadcasts, etc. to see that back in extra sales. Whether its fitness, cooking, football, modern art, or something else, itll open up so many opportunities for you. But remember, a great proposal is about so much more than an attractive design. Specify the Event. Before you even consider approaching a sponsor, put together a sponsorship . No matter what you do, try and bring consistency into all elements of this process. This basically means compiling as comprehensive a list as possible of all the things you can offer that a sponsor may take an interest in. s !1A"3Qa5RSTrt#$2BqUb If you're planning to present a sponsorship proposal to your prospective sponsors, make sure that you're ready with your offers. Getting sponsorship in motorsport requires dedication but a lot of drivers are still doing the same things that once worked and now dont. Once you have a list of what youll offer, think about the benefit of each the direct impact that thing will have on the business and its goals. Treat the race car sponsorship proposal as a business transaction. Sponsorship can come in a number of flavors, depending on the form of contributions the sponsor makes to the race. Take notes. Auto Sponsorship Proposal moorespeed.com Details File Format PDF Size: 298 KB Download 3. For those of you that have your email pitches down to a tee, and have a little bit of design knowledge, a template might be a little pointless. Paramount Primary. Want to sit next to thousands of screaming fans? Look for opportunities to get introductions from others, show your value, and build your connections in a meaningful way. Thank the letter reader for his or her time and include all of your contact information. 0 Its important at this step in the sponsorship process to think about your niche just as you would if you were a business. But blowing it at this stage for lack of attention to your sponsor's needs would be the real waste of time. It will not offset all your costs for an entire weekend, but they can go a long way to lowering your expenses. Podcast 040: How to go Above and Beyond for Sponsors, Podcast 015: Sim Racing as a Sponsorship Tool. Keep this in mind with everything you do regarding sponsorship. How it REALLY works, what it really is, and how to get it. Expect to promise a specific number of race appearances, shows, online presence, blog posts, etc. It is a sales document designed to persuade and convince that prospective sponsor why they should invest in their event, initiative, fundraiser, or program. The design proposal sponsorship is easy edit in InDesign. Consider positioning trophies around the car in some of the shots -- this is a subtle reminder that you are a successful racer. How do I write a sponsorship proposal? . trailer An automotive sponsorship proposal is a letter that drag racers sent to sponsors to gather funds for their racing events. Be sure to include a call-to-action so the decision-maker knows what you want them to do next. There is still intense competition, egos, and red mist, But its nothing like racing where your seasons funding and career is on the line. Following Up Your Sponsorship Proposal; Motorsport Sponsorship Guide Finding sponsors and making it to a racing grid year on year, or for the first time, can be a very daunting prospect and is more important than simply offering logos on your livery design. Find out within 24-48 hours if you can be sponsored by Autoplicity, Pedal Commander, Slick Products, VLEDS, Perfection Wheels, North Lights, Vicrez and over 400 of the biggest names in the automotive industry.
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